Based in Delhi
Chief Creative Officer at Lowe Lintas in India. With more than 20 years of expertise, Prateek has made a name for himself as one of the most gifted and esteemed individuals in the advertising field. Campaign Asia named him as India's top creative professional, while D&AD ranked him as the world's No. 14 most awarded copywriter.
He has developed significant national and international campaigns, including those for Nescafé (stammering comedian and RJ), Mastercard (reunion), the Ministry of Public Health in Afghanistan (immunity charm), the Ministry of Health in India (family planning), Nestlé Corporate (breastfeeding), and Reckitt-Benckiser (Dettol and Harpic), among others.
He is renowned for penning phrases like "Boond boond mein vishwaas," "Sprite bujhaye alone pyaas," and "baki all bakwaas" that have become staples of Indian popular culture.