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Parixit Bhattacharya

Parixit Bhattacharya is the Chief Creative Officer and Copywriter at BBH India, with an extensive career spanning 22 years.

He has collaborated with some of the most prominent agencies across Mumbai, Singapore, and Dubai, including Leo Burnett, Lowe, Fallon, JWT, and Y&R.

Parixit's journey in the advertising world started in unconventional ways; he was a sales assistant at a fashion store, sold pagers door-to-door, and worked as a telemarketer with a large hospitality chain. Known as the World’s Fastest Selling Telemarketer for a time, Parixit talked (and stalked) his way up in the industry.

He has been the creative force behind many innovative campaigns. Notably, he created the world’s first social media answering machine for Nestle, led a team to put 12,000 first aiders on a tab on the phone, and built India’s first women’s safety device disguised as an accessory. For HSBC, he helped conceive a game of golf playable only with the mind and for Nissan, created the world’s most spacious radio station. Additionally, he integrated the power button of the computer onto the phone.

Throughout his career, Parixit has worked with globally recognized brands such as Apple, Adidas, Airbnb, Standard Chartered, Nestle, Unilever, Red Cross, HSBC, and Nissan. His projects have blended creativity, data, and technology, earning him top honors at international award shows for his form-changing work on big brands.

In 2020, Campaign Brief Asia recognized him as the 3rd most awarded Creative Director in India. He has also worked on Apple's first long-form content for India and is part of one of only two Indian agencies whose work is featured on Mashable. Additionally, his agency is the first in India to have created a tech product in-house.


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