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MullenLowe Lintas Group

  • Purpose Studios
  • Jan 16, 2024
  • 1 min read

Updated: Oct 28

Based in Mumbai


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MullenLowe is a strategy-led communications and advertising group, which started its operations in India all the way back in 1969. Headquartered in Mumbai, the agency has a pool of over 600 creatives across seven cities, busy managing around 300 clients.


The group comprises two primary creative agencies: Lowe Lintas and Mullen Lintas, along with other agencies that offer marketing services across all media.


Best known for their storytelling rooted deep in the Indian culture, a and strong focus on multiplying their clients' value, MullenLowe Lintas Group has been the driving force behind some of India’s most memorable and socially impactful campaigns. The agency’s work often blends humour, emotion, and purpose. Some of their most notable campaigns include Surf Excel 'Daag Acche Hain', Lifebuoy 'Help A Child Reach 5', Tata Tea 'Jaago Re' Tanishq 'Remarriage', Wheel 'Pehle Istemaal Karein, Phir Vishwas Karein', Idea 'Honey Bunny', Tanishq 'Gulnaaz' ft. Deepika Padukone, and Camlin 'Rudali'.


Their client portfolio also includes Hindustan Unilever (HUL), Ola, Google, Nestlé, Tata Motors, Horlicks, Amazon, Axis Bank, Bajaj Auto, GSK, and Flipkart.


Over the years, MullenLowe Lintas Group has has been ranked #1 creative agency in the world for effectiveness by the World Advertising and Research Council (WARC 100) for two consecutive years from 2015 to 2016.


Group Chief Executive Officer (MullenLowe Lintas Group), Chief Strategy Officer (APAC, MullenLowe Global): Subramanyeswar S.


Chief Creative Officer: Ram Cobain



Social Media Handles:

- Instagram - @mllintasgroup_

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