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Max Siedentopf

Based in London

Max Siedentopf, born in 1991, is a multi-disciplinary conceptual artist based in London. His artistic practice spans various mediums, including video, photography, sculpture, and creative direction. He is also the founder of the art publication ORDINARY.

From 2013 to 2020, Siedentopf served as the creative director of the renowned and unconventional creative agency, KesselsKramer. Founded by Dutch artist Erik Kessels in 1996, Siedentopf worked at all three offices of the agency and became the youngest partner at the age of 25.

Since 2019, Siedentopf has been a significant creative collaborator with the Italian fashion house Gucci. He has played a key role in developing campaigns, shaping the brand's overall image, and launching special projects such as Gucci Vault, an experimental platform. Siedentopf's responsibilities encompass naming and creative art direction across various digital platforms, campaigns, and retail spaces.

Vogue Italy has described Siedentopf as a viral artist, and his installation titled "Toto Forever" was recognized by artnet as one of the "10 Extraordinary Artworks You Need to Travel to the Edge of the World to See." His work was featured alongside notable pieces by artists such as Elmgreen & Dragset, Yayoi Kusama, and Le Corbusier.

In June 2019, Siedentopf unexpectedly appeared in the music video for the song "Mine Right Now" by Norwegian singer Sigrid. Originally set to direct the video, Siedentopf ended up starring in it due to Sigrid's flight cancellation.

Additionally, Siedentopf is the founder of Ordinary Magazine, which received nominations for Magazine of the Year, Best Art Direction, and Best Use of Photography at the Stack Awards

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