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Marc Sidelsky

Based in Johannesburg, South Africa


Marc, born in Toronto to South African parents, developed a passion for filmmaking at a young age. While his parents restricted his exposure to violent content, he found solace in Terry Gilliam's "Time Bandits," which sparked his love for storytelling. With a background in advertising and electronics, Marc's career trajectory was clear.


After attending the AFDA Film School in Johannesburg, Marc's talent quickly emerged. His experimental film was purchased by the national broadcaster, SABC, during his second year of film school. With a Bachelor of Arts (Honors) in hand, he began working as a creative researcher and soon directed his first award-winning commercial for Volkswagen.


Marc's work gained international recognition when his commercial for a church became a Cannes finalist and earned him a spot in the 'Saatchi and Saatchi New Director's Showcase.' He went on to collaborate with diverse talents, including dance company Pilobolus and action star Chuck Norris, shooting projects around the world.


Known for his bold cinematic storytelling and subversive sense of humor, Marc's recent projects have garnered acclaim. His music video for Dearly Beloved's "Close Encounters" was a nominee for Best Low-Budget Music Video at Kinsale Sharks and won Best Music Video at Ciclope Africa. His KFC Nuggets commercial showcased his exceptional set design, modern compositions, and deadpan visual comedy.


However, it was his film for sneaker boutique Shelflife, featuring the 'Stüssy x Nike' collaboration, that generated significant attention. The film, which aimed to redefine fashion advertising, seamlessly integrated the clothes into an engaging, stylish, and darkly amusing narrative. It received accolades at major awards shows, including a Silver Clio, a Grand Prix at Ciclope Africa, and recognition at D&AD, One Show, Kinsale, and SHOTS EMEA.


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