Manoj Shroff

Based In Mumbai

Manoj Shroff is the Executive Producer at Equinox Films, a renowned production company known for creating some of Indian advertising’s most memorable campaigns that strike a deep emotional chord with audiences.

Manoj began his journey in the 1990s, assisting filmmakers Sumantra Ghosal and later Ram Madhvani, before transitioning into directing over 80 commercials.

In 2003, at a crucial phase of Equinox’s growth, he stepped into the role of Producer, bringing vision and financial acumen to the company. From a summer trainee in 1992 to a fledgling director in 1998, and today one of the most respected producers in the business, Manoj’s career reflects an extraordinary trajectory.

Under his leadership, Equinox has introduced a new generation of talented directors and delivered a series of award-winning commercials, including the iconic Happydent campaign. In 2012, he expanded the company’s global footprint by establishing GreatGuns@Equinox, a collaboration that brought together the strengths of Great Guns London and Equinox India.

Some of the company's notable works, features iconic campaigns such as Happydent White, the Hamara Bajaj anthem, Airtel’s 'Har Friend Zaroori Hota Hai' and 'Open to Questions', as well as the Emami Pain Relief ads—all of which remain etched in the memory of Indian audiences.

Manoj Shroff, along with co-founder Ram Madhvani, emphasises that embracing AI is essential to staying current in the advertising industry: AI-VR Mythological Universe Equinox Virtual, co-founded by Ram Madhvani, is pioneering immersive AI-powered VR content. The slate includes a short film based on the Bhagavad Gita, part of an ambitious plan to create 100 mythological VR titles by 2028.

Social media handles:

• Instagram: Manoj Shroff

• Linkedin: Manoj Shroff

Website:

• https://www.equinoxfilm.net