Dharma 2.0

Based in Mumbai

Dharma 2.0 is the ad-film division of Dharma Productions, launched in 2015.

Spearheaded by Karan Johar, Apoorva Mehta, and Punit Malhotra, the company was founded with the aim of bringing cinematic storytelling sensibilities to the world of advertising.

With a roster of Bollywood directors such as Karan Johar, Punit Malhotra, Vasan Bala, Shashank Khaitan, and Abhishek Varman, Dharma 2.0 specialises in television commercials and digital campaigns, often featuring celebrities.

Known for its celebrity-driven advertising, Dharma 2.0 has carved a niche in delivering brand narratives that seamlessly blend glamour, performance, and storytelling. Their strength lies in executing visually polished campaigns that leverage star power without compromising on creative depth.

Some of their notable work includes campaigns like Pepsi’s ‘Rise Up Baby’, Malabar Gold & Diamonds’ ‘Speak Your Heart’, Tira’s ‘For Every You’, and Lay’s ft. M.S. Dhoni.

Dharma 2.0 has collaborated with a wide spectrum of brands including PepsiCo, The Coca-Cola Company, Procter & Gamble, Colgate, AJIO, Tyaani, Nykaa, Havells, and Jio, among many others.

Social Media Handles:

• Instagram - @dharma2pointo

• LinkedIn - Dharma 2.0

• Vimeo - DHARMA 2.O

Website:

• https://dharma2pointo.com/