DDB Mudra Group

Based in Mumbai

Mudra Communications, established 1980 by A. G. Krishnamurthi in Mumbai, began with a modest team of 15 employees, a 500 sq. ft workspace, and a startup capital of Rs 40,000.

In 1990, Mudra formed a collaboration with DDB Needham Worldwide, and in 2011, it was acquired by Omnicom Group, becoming DDB Mudra Group and merging with DDB Worldwide.

Today, DDB Mudra Group comprises three agency networks, six specialist agencies, and eleven Strategic Business Units. Under the leadership of CEO Aditya Kanthy and CCO Rahul Mathew, the agency has won numerous awards, including Cannes Lions five years in a row, and was crowned Cannes Network of the Year in 2023 and 2025.

Their creative philosophy focuses on emotionally charged creativity that moves people, brands, markets, and culture. Notable campaigns under their belt include Battlegrounds Mobile India's 'Game Responsibly', Stayfree #ItsJustAPeriod, McDonald's' 'It's Easy to Feel Good', and MTV's 'BotHard'. The agency has also worked with brands such as Jio Cinema, Raymond, Facebook, Instagram, Volkswagen, H&M, Netflix, and McDowell's.

They are also known for creating iconic taglines and jingles such as "I Love You Rasna", "Dhara Dhara Shudh Dhara", "Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi", and "Only Vimal".

DDB Mudra's commitment to diversity, equity, and inclusion is evident in its award-winning initiatives such as The Phyllis India Project and OPEN Pride. The agency has won the Cannes Lions Network of the Year for five consecutive years. In 2022, DDB Mudra became the first Indian agency to be named APAC Agency of the Year. Only recently in 2024, Campaign Brief Asia titled the agency among #3 India's Hottest Agencies.

Additionally, the Mudra Institute of Communications, Ahmedabad (MICA), established by Mudra, is the first residential academic institution in the Asia-Pacific region dedicated to the needs of the marketing communications industry. Since its inception, MICA has produced thousands of professionals in advertising, communications, and marketing.

Chief Executive Officer: Aditya Kanthy

Chief Creative Officer: Rahul Mathew

Website: ddbmudragroup.com

Social Media Handles:

- Linkedin - DDB Mudra Group

- Instagram - @ddbmudragroup