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David Krueger


Esteemed Creative Director at Ogilvy, Johannesburg, boasting a career spanning over 20 years. He began his journey as a Junior Writer at Red Nail Advertising, later excelling as a Senior Writer at The Jupiter Drawing Room, before landing at his current position at Ogilvy.


David's remarkable talent and dedication have earned him the distinction of being named the best writer in South Africa not once, but twice, and securing a spot in the Top Ten four times. His contributions to various brands have been nothing short of transformative.


Notably, David played a pivotal role in the relaunch of Castle Lager, successfully altering their strategic platform with exceptional results in the last relaunch. Similarly, he led the relaunch efforts for KFC on two occasions, with an ongoing third relaunch that recently earned the prestigious YUM! Best Brand World award at the Global YUM! conference.


Another significant achievement for David is his work with the brand Lucozade, where he spearheaded an impressive low-budget campaign that led to a remarkable 23% sales growth (equating to 14.4 million bottles sold) for the international energy drink.


With an outstanding track record of success and an unwavering passion for creativity, David Krueger continues to leave a lasting impact on the advertising industry, bringing immense value to every brand he touches.


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