Cutting Edge Pictures

Based in Mumbai

Cutting Edge Pictures, founded in 2000, is a Mumbai-based advertising production company that set out with the vision of introducing global filmmaking talent to the Indian advertising industry.

Recognised for its long-standing collaborations with international directors, the company specialises in executing large-scale productions, often featuring some of the biggest names in Bollywood.

Their notable projects include Mountain Dew – Parkour, Gatorade – Sweat Makes Talent Shine, Coca-Cola, and Thums Up – Pyramid, among several others.

Over the years, Cutting Edge Pictures has built enduring relationships with a roster of clients, including Coca-Cola, Thums Up, Slice, Pepsi, Unilever, P&G, Vimal, Mahindra & Mahindra, Reebok, L'Oréal, and Lakmé, consistently delivering high-impact visual storytelling at scale.

Founder/Executive Producer: Billoo Sandhu

Social Media Handles:

• Instagram - @cuttingedgepictures

• YouTube - cuttingedgepicture

Website:

• https://www.cuttingedgepicture.com/