Chalk & Cheese Films

Purpose Studios
Feb 22, 2024
2 min read

Updated: Jul 29

Based in Mumbai

Chalk & Cheese Films is a Mumbai-based production company with the vision of crafting distinctive work that breaks away from conventional norms, offering fresh perspectives in advertising.

Known for its contemporary sensibility and striking visual storytelling, the company has built a reputation for delivering engaging narratives that resonate with today’s audiences.

Their portfolio includes a wide array of notable projects such as Google’s ‘Shopping Mela’, Durex India’s ‘Explorers Wanted’, Crunchyroll’s ‘Wish Your World Was Anime?’ featuring Rashmika Mandanna, Zomato’s ‘Zomato’, Tinder’s ‘You Up?’, the Instagram Reels campaign, Bhima Jewellers’ ‘Ages Like Love’, Absolut’s ‘Be an Absolut Ally’, and 82ºE’s ‘Feels Like Home’, among others.

Their work has been recognised at the Good Ads Matter Awards 2025—Google ‘Shopping Mela’ won Silver in Film Craft (Production Design/Art Direction and TV/Cinema), while Durex ‘Explorers Wanted’ received Silver for Cinematography (Montage, Online). ‘Wish Your World Was Anime?’ bagged both Gold and Silver in Film Craft for Animation and Direction (Animation) respectively.

Over the years, Chalk & Cheese has collaborated with brands including Tinder, Instagram, Zomato, Facebook, Google, Durex, Unilever India, Crunchyroll, Samsung, Bhima Jewellers, and Budweiser, among many others.

Venturing beyond the commercial space, Chalk & Cheese Films is an Indian co-producer of the critically acclaimed film 'All We Imagine as Light,' which is an Indo-French co-production. Chalk & Cheese Films partnered with French production company Petit Chaos and other international companies in the creation of the film, marking its first feature film production after years of commercials.

All We Imagine as Light gained significant international recognition, including being the first Indian film in 30 years to compete in the main competition at the Cannes Film Festival and winning the prestigious Grand Prix.

Co-founders/Executive Producers: Neil Chowdhury and Zico Maitra.

Co-founder/Director: Achowe

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