Based in Mumbai
Ajay is a highly accomplished copywriter with a formidable reputation for producing exceptional work for leading brands and campaigns. With over 27 years of experience in advertising, Ajay was appointed Group Chief Creative Officer at Dentsu Creative in September 2021.
Prior to this, he served as Chief Creative Officer at Ogilvy & Mather and Publicis Communications Pvt. Ltd. Ajay now works independently on various commercials and other projects, leveraging his immense talent and expertise.
He is credited with creating some of the most memorable taglines for popular campaigns such as "Do Boond Zindagi Ki" for Pulse Polio Immunization and "Make It Large" for the whiskey brand Royal Stag. Ajay's leadership helped Dentsu Creative secure the coveted Agency of the Year title at the Cannes Lions, making it the first Indian agency to ever win the award.