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Well-crafted lyrics in advertising can make a brand’s message stick in the minds of the target audience. It is not unusual to see people remember ad jingles the way they remember popular songs. When songs are backed by impactful lyrics they can serve as an important tool establishing the personality of the brand. A memorable message, emotional connection, enhancing storytelling and curating brand identity can be done all with the right lyrics in place. 


Browse through our directory of the best lyricists in the Indian advertising industry, known for penning iconic jingles, lyrics and words in award-winning campaigns.

An initiative by Purpose Studios, Ad Makers Collective is more than just a directory; it's a key part of Good Ads Matter, dedicated to creating an ecosystem for all things advertising. 

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