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FOOD & BEVERAGES

Storytelling

Storytelling

Coca-Cola - Could I Be Wrong | Hand-picked by Good Ads Matter
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Coca-Cola - Could I Be Wrong | Hand-picked by Good Ads Matter

@goodadsmatter is the top 1% club for advertising and marketing, celebrating the best ads and ad makers from across the globe! Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ Contact us: contact@purpose.org.in https://www.purposestudios.in/ When the whole world starts to fall apart, Coca-Cola surfaces as a powerful reminder to stay united. Titled ‘Could I Be Wrong’, this spot traces Coca-Cola’s ethos back to its roots, urging people to be empathetic in a time when the world is more divided than ever before. An engaging narrative that, amid all the frenzy– people raging, concrete splintering and a superhero losing to the villain– pushes us to look within ourselves before pointing fingers. The anarchy continues to Slim Whitman’s classic, ‘A Food Such As I’, reflecting in undertone the triviality of our disagreements while also building anticipation of what is to follow. What follows is a simple copy that reaffirms ‘Everything’s better when we’re open’, that established, once again, Coca-Cola as an enabler of peace, a single common interest that unites people in uncompromising times. But really, don’t tell your wife that she is wrong. Countries: UK, USA & Australia Year: 2020 Brand: Coca-Cola (@cocacola) Agency: Wieden+Kennedy (@wiedenkennedy) Production Companies: Somesuch (@somesuchandco) & Revolver (@revolverfilmsco) Executive Producer: Seth Wilson (@sethwilsonishere) Producer: Lee Groombridge Director: Steve Rogers Director of Photography: Daniel Landin Post Production Company: Time Based Arts (@timebasedarts) Push the bell icon to learn invaluable marketing and advertising lessons from ad masterminds every day! Hand-picked by @purpose.studios This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.
Bud Light - Easy to Drink, Easy to Enjoy #superbowl | Hand-picked by Good Ads Matter
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Bud Light - Easy to Drink, Easy to Enjoy #superbowl | Hand-picked by Good Ads Matter

@goodadsmatter is the top 1% club for advertising and marketing, celebrating the best ads and ad makers from across the globe! Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ Contact us: contact@purpose.org.in https://www.purposestudios.in/ Learn it from Miles Teller, even when you’re on hold, enjoyment is merely a sip away! A spot that doesn’t even feel like an advertisement, just a fun sneak peek into Keleigh and Teller hanging out and having a good time at home… and what better way to sell beer? Bud Light is not only the top-selling beer but also a brand that stands out in each Super Bowl season as fans eagerly anticipate not only the buzz of the beer but its fun commercials! With ‘Hold’, the beer brand signals into a new era, seeking innovative ways to engage the audience, with a new sense of confidence, and a magnetic tone that helps fans see that choosing to enjoy life is… easy. #EasyToEnjoy Light-hearted and delightful, this spot has the office craving some good Bud Light at our desk on a Monday morning! Well, at least that’s how you know the ad did what it had to. Year: 2023 Country: USA Brand: @budlight Agency: Anomaly (@anomaly) CEO (NY): Franke Rodriguez Founding Partner/Global CCO: Mike Byrne Executive Creative Director: Jaclyn Rink Crowley Creative Directors: Cori Johnson, Nick Alcock, Taylor Green & Conor Hagan Copywriter: Alex Ledford Senior Producer: Mateus DeFaria Production Company: RESET Content (@resetcontent) Director: Trey Edward Shults Director of Photography: Adam Newport-Berra (@knucklewood) Executive Producer: Michael Garza Editorial: @arcade_edit Editors: Jeff Ferruzzo (@jferruzzo) & Ali Mao Colour Grade: Harbor Picture and Sound (@harborpictureco) Colorist: Damien van der Cruyssen (@damienvdc) Sound Design / Mix: @wavestudiosny Partner / Sound Designer: Aaron Reynolds (@azzbattle) Executive Producer: Vicky Ferraro (@vickles11) Song: “Opus No. 1” by Tim Carleton Agency Team: Managing Partner, Head of Strategy NY: Laura Rowan Group Business Director, Head of Account Management NY: Elektra O’Malley Kevin Lyons: Kevin Lyons Head of Production: Dan Blaney Business Director: Ellie Harriman Account Director: Emily Cook Production Team: Line Producer: Maeliosa Tiernan Editorial Team: Senior Post Producer: Andrew Cravotta Post Production: The Mill NY (@millchannel) Executive Creative Director: Gavin Wellsman Producer: Katharine Mulderry (@kathmulderry) Remix and Rights Clearance: Human (@humanworldwide) Creative Director/Supervisor: Mike Jurasits Executive Producer: James Dean Wells (@jamesdeanwells) Remix Composer: Sidney Kennedy Starring: Miles Teller and Keleigh Sperry (@keleighteller) Push the bell icon to learn invaluable marketing and advertising lessons from ad masterminds every day! Hand-picked by @purpose.studios This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.
Pepsi - Surfers #football | Hand-picked by Good Ads Matter
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Pepsi - Surfers #football | Hand-picked by Good Ads Matter

@goodadsmatter is the top 1% club for advertising and marketing, celebrating the best ads and ad makers from across the globe! Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ Contact us: contact@purpose.org.in https://www.purposestudios.in/ Roberto Carlos, Ronaldinho and Fernando Torres surfing and drinking Pepsi while the Pulp Fiction soundtrack plays in the background? This cannot possibly get any more old school. Take a trip down memory lane with this star-studded Pepsi commercial! What starts as a friendly beach volleyball game ends in the water due to the violation of the 'Only Surfers' rule, leading to some impressive acrobatic surfing-meets-soccer stunts! We are not complaining 👀 …and does the background score sound familiar? 'Misirlou' by surf music mogul Dick Dale and His Del-Tones, also used in Quentin Tarantino’s ‘Pulp Fiction’ sure knows how to get the adrenaline gushing! This iconic crescendo-building track seems to be passing on the virtue to everything it touches. Brand: Pepsi (@pepsi) Year: 2005 Agency: AlmapBBDO (@almapbbdo) Agency Producer: Pierre Marcus Creative Director: Marcello Serpa (@marcello_serpa) Art Directors/Copywriters: Dulcidio Caldeira (@dulcudio _caldeira) & Cesar Finamori (@cesaroff) Production Company: Radical Media (@radicalmedia) Producer: Tommy Turtle Director: Tarsem Singh Director of Photography: Colin Watkinson (@colinwatkinson) Production Designer: Ged Clarke (@gedclarkesets) Editor: Russell Icke (@russell444) at Whitehouse Post (@whitehousepost) Post Production: Tom Sparks at Alteration Services Sound/Music Production: Barrera Song: ‘Misirlou’ by Dick Dale and his Del-Tones Starring: David Beckham (@davidbeckham), Thierry Henry, Roberto Carlos (@oficialrc3), Ronaldinho (@ronaldinho), Raul Gonzales (@raulgonzales), Fernando Torres (@fernandotorres) & Rafael Van Der Vaart (@rafaelvdvaart) Push the bell icon to learn invaluable marketing and advertising lessons from ad masterminds every day! Hand-picked by @purpose.studios This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.
Anheuser Busch - Let’s Grab a Beer ‘90 | Hand-picked by Lana Senaoui
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Anheuser Busch - Let’s Grab a Beer ‘90 | Hand-picked by Lana Senaoui

@goodadsmatter is an online repository of the best ads from across the world, hand-picked and curated by Purpose Studios Visit Good Ads Matter: Instagram: @goodadsmatter Linkedin: https://www.linkedin.com/company/good-ads-matter/ Facebook: Good Ads Matter Website: https://www.goodadsmatter.com/ Contact us: contact@purpose.org.in https://www.purposestudios.in/ In #GoodAdsMatter’s on-going series #AdMakersPicks, today we’re sharing a beautiful and hypnotic Gucci spot hand-picked by Egypt-based director, Lana Senaoui. Lana, is a gifted director with a captivating visual style and an impressive portfolio of commercials for top brands like Vodafone, P&G, Nestle amongst others. With a holistic approach to storytelling, she stands out as a true creative force in the industry! To check out these top picks by Lana, visit our YouTube channel! Stay tuned for more #AdMakersPicks, where we'll continue to bring you the favourite ads of the industry's finest ad makers! This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.
Magnum - The Pleasure Residence
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Coca Cola – Open Like Never Before
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Humor

Humor
Carlton - Mid [Funny Ad] | Hand-picked by Good Ads Matter
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Carlton - Mid [Funny Ad] | Hand-picked by Good Ads Matter

@goodadsmatter is the top 1% club for advertising and marketing, celebrating the best ads and ad makers from across the globe! Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ Contact us: contact@purpose.org.in https://www.purposestudios.in/ What are the odds that you will “coincidentally” bump into your mates at a resort getaway with your wife? Slim but never zero. Part of Carlton Mid’s ‘Stay a Little Longer’ campaign, this ad too, reminds us that there’s nothing an Australian man wants more than spending quality time with his mates over some good beer. “...But it’s getting tougher these days. Hopefully Australian blokes will appreciate our heroes’ ingenious take on getting a bit more time with their mates,” justifies CUB’s General Marketing Manager, Andre Meldrum. With blunt Aussie humour as it comes, the narrative brilliantly segues the plot towards an unmissable product integration. This ad just feels about the right note to step into the weekend on, right? Happy weekend! Country: Australia Year: 2013 Brand: Carlton Mid Agency: Clemenger BBDO (@clemengersydney) Creative Chairman: James McGrath Executive Creative Director: Ant Keogh (@antkeogh) Copywriter: Richard Williams Art Director: Anthony Phillips Senior Producer: Sevda Cemo (@dreamsev) Production Companies: Furlined (@furlinedproductions) & Finch Company (@finchcompany) Director: Brian Aldrich President, Furlined: Diane McArter (@dianemcarter) Executive Producers, Finch: Cath Anderson & Karen Bryson (@karenbryson) Producer: Edward Pontifex (@edwardpontifex) Cinematographer: Jeremy Rouse (@jeremyrouse_acs) Production Designer: Enzo Iacono Offline editor: Jack Hutchings (@jackhutchings) at The Butchery (@thebutcheryedit) Final Grade: Edel Rafferty at Method Studios (@method_studios) Online editor: Jon Holmes at The Refinery (@therefinery.film) Music Supervision: Karl Richter at Level Two Music Sound Design: Paul Le Couteur at Flagstaff Studios Push the bell icon to learn invaluable marketing and advertising lessons from ad masterminds every day! Hand-picked by @purpose.studios This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.
Marmite - Baby Scan #funnyads | Hand-picked by Good Ads Matter
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Marmite - Baby Scan #funnyads | Hand-picked by Good Ads Matter

@goodadsmatter is the top 1% club for advertising and marketing, celebrating the best ads and ad makers from across the globe! Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ Contact us: contact@purpose.org.in https://www.purposestudios.in/ Expectant parents do not want to know the gender or the health of their child, they only want to know one thing–is the baby going to be a Marmite lover or hater? Luckily for them, the brand itself provided them with an irrefutable answer backed by science. Recent studies show that the foetus in the womb can taste what the mother is tasting through the amniotic fluid. Why not capture their reaction in the pregnancy scan? Marmite’s notorious marketing tagline ‘You either love it or hate it’ has invited (and enjoyed) many debates over the years, and with ‘Baby Scan’, the brand has only acknowledged further how divisive the flavour of the spread is. The tongue-in-cheek humour in this ad seems like the one thing that Marmite can offer to inaugurate unity between its lovers and haters, and we are here for it! Country: UK Year: 2023 Brand: Marmite Agency: adam&eveDDB Production Company: Biscuit Filmworks Director: James Rouse Producer: Benji Howell Managing Director/Executive Producer: Rupert Reynolds-MacLean Head of Production: Polly Du Plessis Production Manager: Tim Steele Director of Photography: Alexander Melman Casting Director: Thom Hammond Production Designer: Niamh Coulter Wardrobe Stylist: Selina Wong HMU: Michele Baylis Editorial Company: Work Editorial Editor: Neil Smith Post Production: Absolute Post Executive Producers: Chris Batten & Sally Heath Producer: Maddie Godsill Colourist: Matt Turner VFX Supervisor & Flame Lead: Ben Robards Flame & Nuke Lead: Chris Tobin Nuke: Harvey David & Tommy Coulter-Lister Flame: Rich Greenwood & James Corden Push the bell icon to learn invaluable marketing and advertising lessons from ad masterminds every day! Hand-picked by @purpose.studios This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.
Jarlsberg - Compromise | Hand-picked by Good Ads Matter
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Jarlsberg - Compromise | Hand-picked by Good Ads Matter

@goodadsmatter is an online repository of the best ads from across the world, hand-picked and curated by @purpose.studios Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ Contact us: contact@purpose.org.in https://www.purposestudios.in/ If you’re so indifferent to the best cheese in the world, you might as well be indifferent to whose child it is. Our protagonist’s biggest nightmare comes to life when his girlfriend fails to understand the difference between Jarlsberg and regular cheese. Big red flag, right? This commercial, aptly titled ‘Compromise’, demonstrates the perils of settling for the second best. From cheese to infidelity, bad taste in films to getting abandoned at the old age home, a life full of compromises flashes before the man’s eyes when she says, “cheese is cheese”. Humorous at the expense of the man’s sense of direction in life, this spot makes us question our own lives on the basis of the cheese of our choice… which is a fair measure, honestly. Country: Norway Brand: Jarlsberg Agency: TRY Apt (@_tryapt) Production Company: Motion Blur (@motionblurer) Executive Producer: Espen Horn (@espenhorn09) Director: Harald Zwart Art Director: Ester Hjellum (@esterkat) Copywriter: Jessica Bakke Post Production: Shortcut (@shortcutoslo) Visit Good Ads Matter on www.goodadsmatter.com to check out all of our 3,000+ curated ads across various categories! Push the bell icon to never miss your daily creative inspiration! This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.
DAVID SHANE | BUD LIGHT | SWEAR JAR
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Pepsi - Elephant Tower | Hand-picked by Poonam Wahi
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Pepsi - Elephant Tower | Hand-picked by Poonam Wahi

Good Ads Matter is an online repository of the best ads from across the world, hand-picked and curated by Purpose Studios Visit Good Ads Matter: Instagram: @goodadsmatter Facebook: Good Ads Matter Website: https://www.goodadsmatter.com/ Contact us: contact@purpose.org.in https://www.purposestudios.in/ Back with another day of Ad Makers' Picks, today we see the pieces of work that have inspired producer Poonam Wahi through the course of her career spanning decades! Today, Poonam Wahi is among some of the most widely known Indian producers. She has worked for iconic brands like TATA CLiQ, Happydent and Fevicol among others. She has also worked in various capacities on feature films like 3 Idiots, Sarkar Raaj and Lakshay. Among her picks is Pepsi’s Elephant Tower, an ad still just as refreshing and enthralling as it was upon release 20 years ago! You’d think, as the apex species, humans alone would be entitled to a can of Pepsi, and this ad will so convincingly prove you wrong. With a crisp narrative and timeless humour, Elephant Tower continues to top the list of many from a whole generation! To check out more of Poonam Wahi's top picks, head to our website! Stay tuned for tomorrow’s Ad Makers’ Picks! Country: France Brand: Pepsi Agency: CLM BBDO Paris Agency Producers: Pierre Marcus & France Monnet Production Company: Radical Media Producer: Tommy Turtle Director: Tarsem Singh Director of Photography: Brendan Galvin Creative Director/Copywriter/Art Director: Anne de Maupeou & Vincent Behaeghel VFX: Tom Sparks (at Realise and Play) Sound and Music Production: Barrera Productions Composer: Pascal Morel Arrangement: Hubert Bougis Sound Designer/Mixer: Jean-Marc Lentretien Released in 2003 This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.
HoHos / The Big Turnaround
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Product & Montage

Product
Coca-Cola - Red | Hand-picked by Shashank Chaturvedi
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Coca-Cola - Red | Hand-picked by Shashank Chaturvedi

@goodadsmatter is an online repository of the best ads from across the world, hand-picked and curated by Purpose Studios Visit Good Ads Matter: Instagram: @goodadsmatter Facebook: Good Ads Matter Website: https://www.goodadsmatter.com/ Contact us: contact@purpose.org.in https://www.purposestudios.in/ Back with another edition of Ad Makers Picks, where we highlight the favourite ads chosen by the best ad makers. Today, we’re sharing the top pick of Shashank Chaturvedi, founder and director of Good Morning Films. Shashank's impressive portfolio with over 100 commercials includes iconic campaigns such as Hutch (starring the talented Irfan Khan), Thums Up spot ft. Shah Rukh Khan, Bournvita ads and the prestigious Cannes Films Gold Lion winner, the Nakka Mukka campaign for Times of India, Chennai. One of his top picks include the 1996 Coke Red spot directed by Tarsem Singh. This ad brilliantly highlighted the significance of the "Coca-Cola red" color through meticulously crafted visuals and legendary Nusrat Fateh Ali Khan’s soulful background score, fusing Indian visuals with a soulful sound from Pakistan. He also handpicked a few other exceptional ads such as the iconic 'Guinness Beer - Surfer,' Levi's 'Watch Pocket,' the memorable Happydent spot directed by talented Ram Madhvani, the thought-provoking Superga 'Protest,' and Volkswagen Polo’s ‘Protection’ ad. Stay tuned for more #AdMakersPicks, where we'll continue to bring you the favorite ads of the industry's finest ad makers! Director: Tarsem Singh Agency: Wieden+Kennedy Music: Nusrat Fateh Ali Khan This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.
MARTIN WERNER: SAN PELLEGRINO
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Smirnoff - 21 Diamonds
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Screenshot 2022-11-21 at 5_edited.jpg

A catalogue of some of the most iconic food and beverage commercials that make you crave a good meal through creativity, product-driven storytelling and comedy. This repository includes campaigns of some of the biggest food and beverage companies like Doritos, Snickers, Budweiser and McDonald’s, and is updated on a regular basis.

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