𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟭𝗠+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Send us your work on submission@goodadsmatter.com Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good-ads-matter/posts/?feedView=all Facebook: https://www.facebook.com/goodadsmatter 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ Visit Purpose Studios here: https://www.purposestudios.in/ Ask us your questions on hello@goodadsmatter.com When Coca-Cola brought the soda emoji to life #GoodAdsMatter Coca-Cola’s “Emoji Coke” campaign, centered around Gen Z consumers, became one of the first to claim an existing emoji, turning the everyday soda cup emoji into a brand asset. The campaign cleverly builds on something that already exists—emojis, a big part of our everyday communication—by tapping into this prevalent digital behaviour and turning it into an interactive, real-world experience. The idea was brought to life through limited-edition cups replicating the soda emoji in great detail. Alongside this, a simple gamified experience let users pair the emoji with food emojis to unlock offers and rewards. Santiago Cony Etchart, Creative Strategy Director of Coca-Cola Middle East, said “Emojis have been a part of our digital language for over two decades. This activation marks a fresh spin on their use in branding by giving life to the iconic soda emoji and filling it with the world’s favorite beverage. We are not just taking ownership, but also transforming this digital symbol into a tangible reality and placing it directly in our consumers’ hands to enjoy alongside their favorite meal.” Country: Saudi Arabia Year: 2024 Brand: Coca-Cola @cocacola Creative Strategy Director, Coca-Cola Middle East: Santiago Cony Etchart Agency: VML Saudi Arabia Global CCO Commerce at VML: Manuel Borde 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟭𝗠+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Send us your work on submission@goodadsmatter.com Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good-ads-matter/posts/?feedView=all Facebook: https://www.facebook.com/goodadsmatter 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ Visit Purpose Studios here: https://www.purposestudios.in/ Ask us your questions on hello@goodadsmatter.com When Sting found its place in F1, proving that being heard is sometimes the best kind of visibility #GoodAdsMatter This case study clip for Sting’s “Unofficial Sound of F1” campaign, doubles up as a masterclass in turning a limitation into a globally recognised movement, proving that you don’t always need visibility to build presence. As one of the fastest-growing energy drinks in APAC, Sting Energy was scaling rapidly but lacked global recognition. Its entry into Formula 1 presented a massive opportunity, especially with the sport’s growing fanbase in markets like India. However, despite coming on board as an official partner, the brand was bound by a contract that restricted any visual presence, meaning no logos on track, no broadcast visibility, and no official branding until 2026. Instead of seeing this as a limitation, Sting flipped the brief. If it couldn’t be seen, it would be heard. The brand discovered a striking revelation—the roar of an F1 engine already sounded like ‘Sting’. Once pointed out, audiences couldn’t unhear it. To bring the idea to life, Sting roped in the global renowned DJ, Armin van Buuren, who kickstarted the campaign. What followed was a highly viral wave across creators, fans, and markets, turning the sound into a widely recognised association for the brand. Year: 2025 Brand: Sting, PepsiCo Agencies: Leo India, Edelman & UEG Leo India: Chief Executive Officer: Amitesh Rao Chief Creative Officer, Publicis Groupe South Asia and Chairman, Leo South Asia: Rajdeepak Das Chief Creative Officers: Vikram Pandey & Sachin Kamble Vice President: Sakshi Chawla Chief Strategy Officer: Anirban Roy SVP, Head of Strategy: Pritish Mukherjee Managing Partner: Jaikrit Singh Executive Creative Director: Himanish Ashar Associate Executive Creative Director: Durgesh Pragati & Satish Amble Senior Creative Director: Umang Puri Associate Creative Director: Rishav Chatterjee Senior Art Directors: Shrestha Das & Ashwin Yadav Editor: Yatish Bangera Brand Strategy Partner: Aman Andrew Lal PepsiCo International Beverages: Sr. Director Marketing: Viktoriya Ustenko SVP & CMO: Vishal Kaul VP Marketing: Vandita Pandey Sr. Manager Marketing: Rabiya Ghanchi & Akanksha Bahl VP S&EP: Adam Warner Sr. S&EP Partnership Manager: Adriaan Lathouwers Lead Animator: Shubhkar Jaiswal Sr Director Marketing, APAC: Bernard Cheng PepsiCo Beverages India: CMO: Tarun Bhagat Edelman: Edelman APAC: Chief Executive Officer: Nguyen Thi Thien Thanh Managing Director: Vorasit Turongsomboon President & COO: Malyn Molina Business Development: Jelly Suaco Client Leads: Scarlet Nguyen & Duong Ngoc Thuy Thuong Group Account Director: Tish Martinez-Castillo Account Manager: Sureepak Janyapat Account Executives: Tran Nguyen Phuong Khanh, Phattharawan Sriwanna & Yossaphol Songsri Media Director: Anthony Quijano Edelman India Advisor: Ashutosh Munshi Brand Director: Karishma Gupte Vice Presidents: Nikita Tambay, Sugandh Swani & Megha Sood Consultant: Shriya Yadav Account Managers: Bhavya Dwivedi, Aarooshy Srivastava, Parushi Sharma & Daniel Dunn Account Executives: Vatsala Srivastava, Purva Thakur, Nehal Vijan, Kusum, Ritansha Banerjee & Kareen Cardozo Edelman USA: Client Lead: Meaghan Smith UEG: Managing Director: Sven Schäferkord Client Service Director: Loulou Dundas Partnerships: Wendy Lo Client Lead: Lauren Monks Account Executive: Charlie Holmes 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended. Please mail us at contact@goodadsmatter.com or DM us on Instagram (https://www.instagram.com/goodadsmatter/) for any concerns, queries and content removal requests.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟭𝗠+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Send us your work on submission@goodadsmatter.com Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good-ads-matter/posts/?feedView=all Facebook: https://www.facebook.com/goodadsmatter 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ Visit Purpose Studios here: https://www.purposestudios.in/ Ask us your questions on hello@goodadsmatter.com Volcanoes erupting with Bloody Marys? Yes, please #GoodAdsMatter With the rising popularity of spicy vodka, Absolut Vodka has partnered with Tabasco to blend its winter-wheat vodka with the latter’s iconic fermented red pepper sauce—resulting in Absolut Tabasco, introduced through an action packed 45-second film aimed at those who like to turn up the heat. Shot on the volcanic fields south of Reykjavík in Iceland, the ad features a team of scientists casually enjoying Bloody Marys on an active volcano by catching spewing lava in their cups to vividly symbolise just how fiery the new flavour is, in a strikingly creative way. The choice of soundtrack is deliberate. Lou Reed’s ‘Walk on the Wild Side’ pays tribute to Absolut’s cultural legacy, referencing the brand’s earlier collaboration with Reed’s band, The Velvet Underground, as part of the Absolut Album Covers campaign in the early 2000s. Country: UK Year: 2026 Brands: Absolut & Tabasco Absolut: CEO: Stéphanie Durroux Global VPs: Craig van Niekerk, Deb Dasgupta Project Lead – Director, Creative Content: Giancarlo Martins Brand Comms, Content & Partnerships Dir: Filip Kiisk Global Head of Brand Creative: Monica Jungbeck Global Brand Dir, Strategy, Portfolio & Innovation: Michael Holmes Brand Strategist: Thomas Eon Agency: Wieden & Kennedy, London President: Ryan Fisher Global Chief Strategy Officer: Dan Hill CCOs: Hermeti Balarin & Ana Balarin Creative Directors: Freddy Taylor & Philippa Beaumont Art Director: Hernan Garcia Dietrich Copywriter: Nick McHugh Art: Jody Burson Design Director: Adam Hunt Joint HOPs: Amy Leach & Rich Adkins Group Strategy Director: Brian Ritter Group Account Director: Hazel Mc Partlan Account Director: Flynn Leslie Account Manager: Jide Olaofe Project Director: Mark D’Abreo Senior Producer: Chloe Bradley Business Director: Laura Simmons Senior Strategist: Lara Janani Head of Studio: David Brodie Head of Communications Planning: Anjali Patel Production Company: ProdCo Director: Leigh Powis ProdCo Co-Founder/ EP: Ian Pons Jewell & Zico Judge Managing Director/ EP: Jon Adams HOP: Sam Levene Producer: @currynneon Production Manager: Zoe A’Court DOP: Jeremy Cox @_jeremycox Costume Designer: BRATSK Production Designer / SFX Lead: Eggert Ketilsson Service Production Company: Norður Service Co., EP: Rúnar Ingi Einarsson Service Line Producer: Ingimar Gudbjartsson PM: Thelma Torfadóttir 1st AD: Harpa Elísa Þórsdótttir 1st AC: Goði Már Guðbjörnsson 2nd AC / Loader: Sandra Pennington Camera Trainee: Diljá Jökulrós Pétursdóttir VTR: Einar Barkarsson Gaffer: Siggi Bahama Best Boy: Haraldur Hrafn Thorlacius Key Grip: Sigurgeir Þórðarsson Grip: Úlfar Jakobsen Local Stylist: Hulda Halldóra Tryggvadóttir SFX Tech: Steingrímur Ingi, Sveinn Jónsson, Bjarni Grímsson, Rafn Ingi Digitech: Benni Jóhannesson Post Production: Editors: Mike Bertin & @leighpowis VFX: Time Based Arts VFX Supervisor: Stephen Grasso CD: Dave Hunt 2D Artists: Miguel Wratten, Lucy Lawrence, Jasmine Cooper, Danny Peoples, Olivia O’Neil, Viola Bascombe, Liam Doyle, Ross Ferguson, Sarah Breakwell, Jack Long, Grant White, Barbara Pozzi GFX: Tom Robinson 3D Team: Ihor Obukhovskyi, Nick Smalley, Oliver Lémery, Ashley West, Teodora Retegan Data: Chris Churcher, Fin Moores VFX Producer: Chris Aliano Colourist: Simone Grattarola Colour Assist: Tom Matthews, Aiden Tobin Music: Wieden + Kennedy Music Music Supervisor: Imogen Ray Head of Music: Jake Buckley Title: Walk On The Wild Side Artist / Writer: Lou Reed Sound: Pitch & Sync Sound Designer: Ben hauke Add’t Sound Design: Dereck De Abreu Coelho EP: Alex Lavery This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended. Please mail us at contact@goodadsmatter.com or DM us on Instagram for any concerns, queries and content removal requests.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/ Send us your work on submission@goodadsmatter.com Ask us your questions on contact@goodadsmatter.com If it’s a Lurpak ad, you know cooking a meal is going to be a whole adventure in itself. This spot is a visual masterpiece that grabs your attention with its mesmerising cooking scenes. Building on their reputation as the Champion of Good Food, this campaign is a reminder that every moment in the kitchen is a chance for new inventions. The ad kicks off with an egg rolling mid-air, immediately capturing our attention. As we watch, we are drawn into a mesmerising dance of rich, mouth-watering food and stunning product shots, turning every meal into a delicious masterpiece. Your culinary skills can change the world more than you think––“Where There Are Cooks, There Is Hope,” highlights the voice-over (Lurpak’s God voice) towards the end of the spot. With stunning lighting, cinematography and rich hues, the scenes resemble classic oil paintings, beautifully channelling the works of Caravaggio and other 16th century masters. Each frame feels like a piece of art, making the ad not just truly captivating in the moment but memorable even years later. Country: UK Year: 2020 Brand: Lurpak (@lurpakuk) Agency: W+K London (@wk_ldn) Executive Creative Directors: Tony Davidson (@tonydavidson)& Iain Tait (@iaintait) Creative Directors: Sophie Bodoh (@sophiebodoh), Scott Dungate (@scotty_fingers), Laura Sampedro (@laurasampedro) & Carlos Alija (@alijander) Creatives: Tom Bender (@tombender) & Tom Corcoran (@thomascorcoran1988) Creative Support: Joe Bruce Group Account Director: Paulo Salomao Account Director: James McHoull Account Manager: Lola Sauer Planner: Indiana Matine & Rory Foster TV Producer: Michelle Brough TV Production Assistant: Sammy Watts Stanfield Business Affairs: Jo Woodford Production Company: Somesuch (@somesuchandco) Executive Producer/Managing Director: Seth Wilson (@sethwilsonishere) Producer: James Waters (@_choppywaters_) Director: Kim Gehrig (@kimgehrig) Director of Photography: Lasse Frank (@lassefrank) Editor: Elise Butt (@elisesmelise) Production Manager: Joe Thornber (@joethornber) Additional Photography: Stephen Keith Roach (@stephen_keithroach) Production Designer: Marie Lanna (@m.a.h.e.e) Costume Designer: April Napier (@aprilroko) Editorial Company: Trim (@trimediting) VFX Company: Framestore (@framestore) VFX Producer: Sophie Harrison VFX Supervisor: Andy Salter & Ben Cronin Colorist: Simon Bourne Sound Company: Factory (@factorystudiosuk) Sound Designer: Antony Moore Music Company: Mr Pape (@mstrpape) Music Supervisor / Producer: John Connon (@j4ysee) Composer: Rohan De Livera (@rohan_de_livera) 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/ Send us your work on submission@goodadsmatter.com Ask us your questions on contact@goodadsmatter.com Ready to break free from food’s grip? Let Weight Watchers show you how! The 2015 Weight Watchers ad, “All You Can Eat,” boldly tackles how the food industry manipulates our eating habits, urging us to regain control with Weight Watchers, a global company offering weight loss, fitness, and mindset services. Paul’s intense delivery, paired with the dizzying speed of the ad, whisks you through a whirlwind of delectable food items, designed to make you crave them. It exposes how the food industry hooks us with tactics like, “It’s a special occasion” or “If you buy more, I’ll cut you a deal.” He compares our struggle with food to addiction, highlighting the overwhelming presence of high-calorie snacks and the social pressure to indulge with lines like, “You’re in control. You can stop whenever you want—well, sorta—I mean, you gotta eat, right?” Weight Watchers’ ad, aiming to spark conversation about societal influences on eating choices, stirred mixed reactions: some found it too harsh for a big snacking day, while others applauded its bold timing and message, hoping to inspire change and awareness. Country: United States Year: 2015 Brand: WeightWatchers (@weightwatchers) Agency: Wieden+Kennedy (@wiedenkennedy) Creative Directors: Jason Kreher (@jasonkreher) & Michael Tabtabai (@mtabtabai) Art Director: Robbie Rane (@robbierane) Copywriter: Ansel Wallenfang (@anselwallenfang) Producers: Jennie Lindstrom (@jmlplace) & Shannon Worley Production Company: Imperial Woodpecker (@imperial.woodpecker) Executive Producers: Doug Halbert & Charlie Cocuzza Director: Sam Brown Editorial Company: Joint Editorial Editor: Katie Turinski (@katieturinski) 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/ Send us your work on submission@goodadsmatter.com Ask us your questions on contact@goodadsmatter.com Watch how Lurpak transforms every kitchen into a stage for delicious creations! In 2013, Lurpak, a Danish brand of butter, set out to enchant food lovers everywhere with their dazzling “Weave Your Magic” ad campaign. This global initiative aimed to unite culinary enthusiasts, establishing Lurpak as the ultimate champion of exquisite cuisine. Delving deep into diverse food cultures, Lurpak uncovered a universal truth: no matter where you are or what you call your kitchen, the true magic happens when butter, the cook, and ingredients blend in perfect harmony. This inspiring revelation sparked a creative campaign that celebrates the boundless imagination and enchanting skills of cooks worldwide. With its expressive food choreography and well-crafted product shots, the ad captures the extraordinary moments when culinary alchemy brings food to life, solidifying Lurpak’s place at the heart of kitchens everywhere. 𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗺𝗲𝗺𝗯𝗲𝗿 𝗼𝗳 𝗼𝘂𝗿 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴! Country: USA Year: 2013 Brand: Lurpak (@lurpakuk) Agency: Wieden+Kennedy London (@wk_ldn) Agency Creative Directors: Ray Shaughnessy & Dan Norris Agency Producer: Matthew Ellingham Production Company: Outsider (@outsider_tv) Director: Scott Lyon Director of Photography: John Mathieson (@johnmathieson61) Executive Producer: Robert Campbell Producer: Zeno Campbell Editorial Company: Work Post Editor: Art Jones (@artjonze) 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/ Send us your work on submission@goodadsmatter.com Ask us your questions on contact@goodadsmatter.com It’s Heinz’s world, we are just living in it. We are obsessed with Heinz. Heinz is obsessed with us. Heinz is obsessed with Heinz. If the brand could, they would simply dip the whole world in Heinz. This ketchup has the most unique global proposition and marketing approach out there among all its competitors. Always going farther and wider, this campaign marked the first time that Heinz had created a unified global campaign in its history, spanning 150 years. Comprising multiple series of ads, the narrative follows true stories following the irrational love people have shown Heinz, from tattoos to adding ketchup on ice cream. In a stroke of creative genius, W+K maintained the tongue-in-cheek tone characteristic to Heinz through the decades, while also pushing the brand to the mainstream and communicating to people around the world. Shot and cut to the timeless classic, “It’s Love” by Chris Knox, the beautifully gripping montage is given a more upbeat and retro tonality. “As we looked to unify the brand under one global brand platform, we dove into the world of our consumers and found that they all shared one thing: the irrational lengths they go to for Heinz products,” elaborates Diana Frost, Chief Growth Officer, North American Zone at Kraft Heinz. “As a brand obsessed with our consumers, we created ‘It has to be Heinz’ as our love song back to them, our fans are our muses.” After all is said and done, it is safe to say that Heinz has gone on to become more than just ketchup, now a cult in itself. Country: USA Year: 2023 Brand: @heinz Agency: @wiedenkennedy Creative Directors: Will Binder (@realwillbinder), Marc Duran & Jessica Ghersi Agency Producer: @ariekon Production Company: @lovesongfilms Executive Producers: @kellybayett, Daniel Wolfe (@danieljudewolfe), Josh Litwhiler & @deannieo Producer: Stine Moisen (@stinemoisen) Director: Camille Summers-Valli (@camille.summersvalli) DOP: Jasper Wolf (@jasperwlf) Editor: Adriana Legay (@adriana_legay_) Production Designer: Pablo Tregebov (@elincreiblepablo) Art Director: Tom Pataki (@tompataki) Stylist: Julie Vojtovics (@julie.vojtovics) Head of Production: Paige Kauffman Production Manager: Sari Thayer (@sarithayer) Production Service: Pioneer Productions (@pioneerproductions) Production Service Executive Producer: Vivien Lászlóffy Production Service Line Producer: Attila Juhász & Ferenc Szále (@szaleferi) Production Service Coordinator: Laura Berdefy Food Stylist: Sabina Pensek (@sabina_pensek_foodstylist) Hair Stylist: Viktor Nagy MakeUp Artist: Zsombor Agoston (@makeoutartista) Set Dresser: Dorka Kiss & Kata Kiss Editorial Company: Final Cut (@finalcutedit) Editorial Producer: Penny Ensley (@professionalbreather) & Sarah Roebuck (@sarahkroebuck) Colourist: Mikey Pehanich (@mikeypackage) VFX Company: Blacksmith VFX Supervisor: Rodolfo Pereira VFX Producer: Paul O’Beirne Audio Mixer: Janos Kőporosy Casting (Paris): Charlotte Martin Casting (Berlin): Matheis Casting 1st AD: Julia Nagy Assistant Director: Charlotte Louis 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/ Send us your work on submission@goodadsmatter.com Ask us your questions on contact@goodadsmatter.com A feast for both our eyes and our taste buds! This mouthwatering spot for the Danish butter brand, Lurpak, is a delight to the senses, showcasing chefs whipping up experimental dishes to a lively jazz soundtrack. Titled ‘Freestyle’, this ad is Lurpak’s first-ever global campaign for its soft, straight-from-the-fridge butter. Encouraging creativity in the kitchen, the ad inspires cooks to let loose and embrace the spontaneity and thrill of cooking. With its fast-paced cuts, expressive choreography and well-crafted product shots, the ad captures the beautiful chaos of freestyling in the kitchen, inviting us to join in on the fun and embrace the art of cooking with Lurpak! Effectively, this ad makes us want to start cooking as much as it makes us want to sit and savour our favourite dish! Country: UK Year: 2015 Brand: Lurpak (@lurpakuk) Agency: W+K, London, UK (@wk_ldn) Creative Directors: Sam Heath, Kim Papworth Creatives: Gustavo Kopit (@gustavokopit), Barnaby Blackburn (@barnabyblackburn) Designer: Bruce Usher (@bruceusherltd) Executive Creative Directors: Tony Davidson, Iain Tait Agency Executive Producer: Danielle Stewart Group Account Director: Rachel Parker Account Director: Hannah Gourevitch, Katja Giannella Account Executive: Stephanie Brooks Head of Planning: Beth Bentley Planner: Jennifer Lewis, Theo Izzard­Brown TV Producers: Gemma Knight, Sahar Bluck Creative Producer: Rebecca Herbert Production Company: MJZ (@mjzworldwide) Director: Juan Cabral Producer: Stephen Johnson (@stephenkentjohnson) Director of Photography: Anthony Dodd Mantle Food Stylist: Katie Giovanni Editorial Company: Work Post Editor: Neil Smith (@neilsmith2001) Post Executive Producer: Julian Marshall (@therealjulianmarshallswork) VFX Company: MPC (@mpc_film) VFX Producer: Anandi Peiris Music+Sound Company: Soundtree Composers: Peter Raeburn, Ben Castle, Luis Almau Sound Designer: Parv Thind Producer: Jay James / Soundtree Mix Company: Wave Studios Mixer: Parv Thind Producer: Rebecca Boswell / Wave Studios Creatives: Sam Heath, Gustavo Kopit, Barnaby Blackburn Designer: Bruce Usher Creative Producer: Rebecca Herbert Creative Researcher: Laura Barker Photographer: Gustav Almestål Director of Relations: Marta Bobic 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

@goodadsmatter is an online repository of the best ads from across the world, hand-picked and curated by Purpose Studios Visit Good Ads Matter: Instagram: @goodadsmatter Facebook: Good Ads Matter Website: https://www.goodadsmatter.com/ Contact us: contact@purpose.org.in https://www.purposestudios.in/ Back with another edition of Ad Makers Picks, where we highlight the favourite ads chosen by the best ad makers. Today, we’re sharing the top pick of Shashank Chaturvedi, founder and director of Good Morning Films. Shashank's impressive portfolio with over 100 commercials includes iconic campaigns such as Hutch (starring the talented Irfan Khan), Thums Up spot ft. Shah Rukh Khan, Bournvita ads and the prestigious Cannes Films Gold Lion winner, the Nakka Mukka campaign for Times of India, Chennai. One of his top picks include the 1996 Coke Red spot directed by Tarsem Singh. This ad brilliantly highlighted the significance of the "Coca-Cola red" color through meticulously crafted visuals and legendary Nusrat Fateh Ali Khan’s soulful background score, fusing Indian visuals with a soulful sound from Pakistan. He also handpicked a few other exceptional ads such as the iconic 'Guinness Beer - Surfer,' Levi's 'Watch Pocket,' the memorable Happydent spot directed by talented Ram Madhvani, the thought-provoking Superga 'Protest,' and Volkswagen Polo’s ‘Protection’ ad. Stay tuned for more #AdMakersPicks, where we'll continue to bring you the favorite ads of the industry's finest ad makers! Director: Tarsem Singh Agency: Wieden+Kennedy Music: Nusrat Fateh Ali Khan This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

Title: Delivery Client: DoorDash Production Company: Picture North

McDonald's gourmet menu. McDonald's Gourmet Menu is a mix of delectable cheesy indulgences and spicy delights to cater to all palates and taste buds. Bring all your McDonald's favorites to the door with McDelivery app.