Top 25 ads from 2000 - 2025 25 years. 25 ads. Indian advertising at its finest. One of the most joyful moments at the inaugural Good Ads Matter Ad Festival was revisiting the best of Indian ads from 2000 to 2025. Some made us laugh. Some made us well up. Some reminded us of the power of storytelling. Some reminded us why advertising goes far beyond selling. And seeing these relics on the big screen—in the company of the people who brought them to life, made the journey all th

Based in Mumbai Mitesh Kothari is the Co-founder and Chief Creative Officer at White Rivers Media, a comprehensive creative agency made for the digital age. Before starting his agency, Mitesh was an account manager at WATConsult, and later, Business Head (West) at Viralocity. Under his leadership, White Rivers Media was awarded a silver for Social Media Agency of the Year, and a bronze for Independent Digital Agency of the Year, in 2024. A MarTech enthusiast and new-age marke

Based in Mumbai Aalap Desai is the Co-founder and Chief Creative Officer at Tgthr, a full-funnel creative agency he founded in 2023, alongside Rahul Vengalil. Aalap started his professional career in 2008, as a junior copywriter at Publicis, following which he steadily climbed the ladder to the role of copywriter at Ogilvy, and then senior copywriter at DDB Mudra Group. After his stints as a copywriter, he served as the creative group head at JWT, and as a creative director a

Based in Mumbai Kalpesh Patankar is the Group Chief Creative Officer at VML India, where he leads the agency’s creative vision. With nearly two decades of experience, he has worked across markets in India, Southeast Asia, and the Middle East, shaping campaigns and building creative teams. Patankar began his career at Saatchi & Saatchi Mumbai, before moving on to McCann Erickson Malaysia and Ogilvy Singapore, building early experience across India and Southeast Asia. Over the