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An Initiative By Purpose Studios



Dr. A. L. Sharada
Key Speaker: Her Story Matters | The Change We Seek Dr. A. L. Sharada is a sociologist, researcher and media advocacy specialist with over three decades of experience in gender equality, social development and communication. She has worked with the Advertising Standards Council of India (ASCI), the Central University of Hyderabad, SIFPSA and IIHMR, and provided consultancy to UNFPA, UNICEF India, AIWC Kanpur, Chetna and Sandhan Jaipur, among other organisations. She joined Po


Ayappa KM
Moderator: Where Advertising Meets Cinema with Tarsem Singh Ayappa KM is the Director and Co-founder of Early Man Film, a Mumbai-based production company, known for his offbeat directing style, unusual casting, satirical humour and strong visual aesthetic. Starting as a copywriter at Orchard Advertising before moving to MTV, Ayappa honed the quirky sensibilities that would shape his work as a director. He later co-founded Early Man Film, directing notable campaigns including


Aamir Khan
Key Speaker: Advertising That Lives Beyond Stardom Aamir Khan is one of the most renowned actors, filmmakers and producers in Indian cinema, known for his meticulous approach to his craft and his ability to take on diverse roles, earning him the enduring moniker “Mr. Perfectionist.” With a career spanning nearly four decades, his work has earned numerous accolades, including four National Film Awards, nine Filmfare Awards and an AACTA Award. He has also received two of India


Kasper Tuxen
Based in Denmark Kasper Tuxen is a Danish cinematographer working across feature films, commercials, and music videos. Born in Copenhagen, he has built a career in both cinema and global advertising. Tuxen is best known for his cinematography on films such as The Worst Person in the World (2021), directed by Joachim Trier, The Apprentice (2024), and Sentimental Value (2025). His work on The Worst Person in the World contributed to the film’s strong international reception fol


Good Ads Matter Cinematographers' Roundtable Trailer Out Now!
India’s finest Ad Cinematographers show us the world through their eyes... From times when K U Mohanan never went on a set without his...


The Cannes Chronicles: July Newsletter
Here's a look at some of our favourite campaigns that stole the show at the Cannes Lions this year!
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