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An Initiative By Purpose Studios



Hunter Fine
Group Creative Director at Mischief USA, has led creative at Wieden+Kennedy & BBDO, winning Cannes Lions, D&AD, Clio, Effies & LIA awards.


Fernando Machado
An ex-CMO of Activision & RBI, led Burger King & Dove’s “Real Beauty Sketches,” winning 160+ Cannes Lions & shaping brands.


Josie Juneau
Josie Juneau, Head of Advertising at Ridley Scott Associates, ex-Rattling Stick EP, crafted Cannes Lions-winning campaigns.


Felipe Simi
CEO of Droga5 Brazil, ex-Soko founder, Cannes Lions juror, LGBTQIA+ activist, led work for Spotify, Netflix, Google.


GOOD ADS MATTER AWARDS INDIA 2025
Join us for the Good Ads Matter Awards 2025 to celebrate Advertising!


Bloody Brilliant: Bodyform’s Latest Ad ‘Never Just a Period’ Destigmatizes Menstruation
Libresse/Bodyform slams back with another masterpiece this year, breaking taboos with art and storytelling. Read more about the new ad here!


"Taste Can't Wait" until it's "Reassuringly Expensive"
Art inspiring art or art recycling art? The recent Coca-Cola vs. Stella Artois controversy and more...


The Cannes Chronicles: July Newsletter
Here's a look at some of our favourite campaigns that stole the show at the Cannes Lions this year!
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