With over 20 years in advertising and media, he has shaped narratives as a lyricist, poet, and Executive Creative Director at Stark Communications. His work, including campaigns for Kerala Tourism, has been featured in leading publications and earned recognition for blending culture with creativity.

Experience as a lyricist in commercials such as Kitkat with Ayushmann Khurrana & Disney+Hotstar VIP with Chrome Pictures

A lyricist, poet, actor, and writer with over two decades in Indian cinema, he has penned iconic songs for films like 3 Idiots and Lage Raho Munna Bhai. Twice awarded the National Film Award for Best Lyrics, his work is widely celebrated.

With more than 10 years in the industry, he has redefined Malayalam film music through hits like Aavesham, Ambili and Trance. Honoured with the SIIMA 2023 Best Lyricist Award.