Sidhant Mago

Based in Mumbai

Sidhant Mago is a versatile writer with expertise in screenwriting, scriptwriting, and songwriting. He is the founder of Dafter Creative Room, a creative agency focused on writing, strategizing, and producing high-impact advertising campaigns, film ads, and TVCs. With over 15 years of experience as a creative writer in advertising and more than 7 years in Bollywood, Sidhant brings a strong cross-industry perspective to his work.

Before founding Dafter, he served as Creative Head at Zomato and earlier as Executive Creative Director at MullenLowe Lintas Group. Over the years, he has worked with leading brands such as Hindustan Unilever, OLX Autos, and Disney+ Hotstar, showcasing his ability to write across formats and platforms.

Sidhant’s work reflects both cultural insight and creative sharpness. He has won a D&AD Graphite Pencil for the Facebook 'Pooja Didi' campaign, helped define OLX’s quirky brand voice through the Bech De campaigns, and crafted over 30 commercials for Google India.

He has also been nominated for the Mirchi Music Awards and Zee Cine Awards for screenplay writing, and more recently played a key role in shaping the brand tone for Zomato.

He has also made his mark in the entertainment industry, writing the lyrics for “Lakeeran” from the film Haseena Dilruba, starring Taapsee Pannu and Vikrant Massey.

Social Media Handles:

Linkedin: Sidhant Mago

Instagram: @sidhant.mago