top of page


The Sacred Egg is a creative duo based in London, consisting of Alex Mavor and Ed Kaye. They have been collaborating since 2007, establishing themselves as a formidable team. Their breakthrough in the advertising industry came in 2017 with two notable projects: "Combinations" for Finish, produced in collaboration with W+K London, and "Did You Mean Mailchimp" for Mailchimp, created with Droga5 New York. The Mailchimp campaign achieved significant acclaim, including winning a prestigious Grand Prix at the Cannes Lions festival, among other coveted awards. Additionally, in 2017, they received a nomination for the Frank Budgen Award for Best Director at the British Arrows.

Their exceptional work continued to be recognized, as they were nominated for Best Director at the Shot's magazine awards in both 2017 and 2018. The Sacred Egg's distinctive approach to crafting visually captivating worlds, coupled with their willingness to tackle challenging projects, positions them as one of the most exhilarating prospects in the field of directing.

Other brands they have worked with include Apple, Reebok, IKEA, Burger King and EasyJet among others.

The duo is represented by Riff Raff Films in the UK and the USA.

Social media handle:



bottom of page