TBWA\India
- himanshu105
- Jul 11, 2025
- 1 min read
Updated: Oct 28, 2025
Based in Mumbai

TBWA\India, a Mumbai-based arm of TBWA\Worldwide, was founded in 1988. The agency is also called the "Disruption Company", owing to their internal "disruption methodology"—a framework built with the purpose of driving business growth by challenging conventions and developing innovative strategies for each unique market and local cultures. TBWA is bold, diverse and enigmatic in their storytelling.
Some of their best known campaigns are Apple 'Wreckshaw', JSW Paints 'Independence Day Film', Lux Cozi 'Suno toh Apne Dil ki', and Asha Ek Hope Foundation 'Blink to Speak', recipient of the Grand Prix at the Cannes Lions 2018. Among their frequent clients are Nissan, Cipla, Intel, Accenture and Standard Chartered.
Among other accolades, the agency has been titled the Country Agency of the Year at Spikes Asia 2018, and the Most Awarded Agency in Youth Marketing.
Chief Executive Officer: Govind Pandey
Chief Strategy Officer: Amit Kekre
Website: tbwaindia.com
Vimeo: TBWA\INDIA
Social Media Handles:
- Instagram - @tbwa.india
- LinkedIn - TBWA\India