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Si & Ad are a directing duo who have been working together since 2000. They initially met while working as in-house designers at Virgin Records. Starting their career in music videos, they later expanded into commercials, showcasing their talent for creating intricate and emotionally engaging films without sacrificing technique.

Si & Ad have directed notable projects for brands such as Honda, MoreThan, Miller, and JC Penney. However, it was their heartwarming love story for that gained them global recognition, earning Gold awards at prestigious events like Cannes, AICP, the British Arrows, and the One Show.

Their impressive body of work includes campaigns for Robinsons, Talk Talk, The Trainline, Durex, Thinkbox, and a Christmas campaign for Morrisons, which consistently ranked them among the top 10 Directors of the Year according to Campaign Magazine. Additionally, their third short film titled 'Indoor' received official selections and won awards at numerous international festivals. In 2015, they directed their debut feature film, Shovel Buddies, which premiered at SXSW.

More recently, Si & Ad have directed commercials for P&O, Vodafone, Tesco, and a D&AD Pencil-winning film for Volkswagen, showcasing their continued success and creative excellence.

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