Shashanka Chaturvedi
- Purpose Studios
- Mar 5, 2024
- 2 min read
Updated: Aug 12
Based in Mumbai
Shashanka Chaturvedi, better known in the industry as Bob — is the Director, Co-founder, and creative driving force behind Good Morning Films.
His work blends striking cinematic quality with his ability to deeply understand human emotions and nuances. Bob crafts visuals where every frame is designed to evoke something profound in the audience.
At the Good Ads Matter Awards 2025, his film for Cadbury Bournville – “Don’t Rush It” won Gold in Film Craft: Colour Grading and Silver in Cinematography. Hindustan Times – “Truth” earned Gold for Best Use of AI (Commercial) and Silver for Use of Emerging Technology. Thums Up – “Dum Hai Toh Dikha” took home a Silver in Visual Effects and Compositing. That same year, Bob also served as a Jury Member in the Film Craft: Editing category.
His portfolio includes some of India’s most memorable campaigns, such as: Tata Safari – Reclaim Your Life, Spice – Discuss Throw and Ballet, Cadbury Bournville – Don’t Rush It and Taste So Intense, The Times of India – Naaka Mukka, Parachute Advansed – Mere Baal Meri Jaan and Kalpavriksha – The Farmer, My Choices Foundation – Chotu, Titan Raga – #FlauntYourFlaw, Vodafone – Chhota Recharge ft. Irrfan Khan, Limca – Haseen Lamhon Ko Chura Lo, Munch – Munchification, Magnum – Enter the Pleasure Studio, Mahindra SUVs – Thar Roxx, Coca-Cola India / Thums Up – Soft Drink Nahi Toofan 2.0 ft. Shah Rukh Khan, Rasna and Bournvita among many others.
Over the years, Bob has collaborated with brands in India and globally, including Mahindra, Tata Safari, Bournvita, Thums Up, Myntra, Times of India, Tata Safari, Titan, Vodafone, Limca, Magnum, Cadbury, and more.
Recently, Bob made his long-format debut with the film Do Patti, marking an important milestone in his filmmaking journey.
A passionate storyteller, Bob has been recognised with over 60 international awards, including two Gold Lions at Cannes.
Social Media Handle:
Instagram - @beatnikbob5
Here are Shashanka Chaturvedi's Top Ad Picks that have inspired him through the years: