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Sharat Kumar

  • himanshu105
  • Mar 15, 2023
  • 1 min read

Updated: Oct 15

Based in Mumbai


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Sharat Kumar is a Mumbai-based director at Crazy Few Films, known for his ability to transform the everyday into powerful and engaging narratives. He draws inspiration from life’s simplest moments—capturing them with authenticity and resonance.


His foundation in cinema was built during a year at the BFA Film Programme, York University, Toronto, where his passion for storytelling deepened. With a keen eye for human behaviour from unscripted interactions to subtle quirks—Sharat infuses his work with honesty and relatable detail.


He made his debut with the Bajaj Avenger ‘Brotherhood’ campaign, known for its emotional storytelling and execution. Since then, his portfolio has expanded to include campaigns such as Groww – Yeh Market Sabka Hai, Tanishq Rivaah, Merino Laminates – Be Different, HAR CAR MEIN HAI TYOHAAR, ITC – Mom’s Magic, and Tanishq – Aishani, among many others.


Over the years, Sharat has collaborated with a wide range of brands including Tanishq, Merino Laminates, Bajaj, Groww, Razorpay, CaratLane, Britannia, Vivo, Amazon Prime, and Maruti Suzuki.


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