Prasoon Joshi

Based in Mumbai

Specialise in: Poet, writer, lyricist, screenwriter, communication specialist and marketer.

Writes in: Primarily Hindi and English

Notable Commercial Work: “Thanda Matlab Coca-Cola” and the Happydent palace film; large-scale social campaigns (Swachh Bharat / Dettol Swachh Bharat / Poshan anthems); led brand comebacks (e.g., Maggi relaunch work).

Brand Portfolio: Nestlé/Maggi, Coca-Cola, Microsoft, Mastercard, L’Oréal, Britannia, Dabur, ITC Foods

Feature Films/Web Series: Neerja (lyrics), Delhi-6 (lyrics), Ghajini (lyrics), plus many others — Taare Zameen Par, Rang De Basanti, Bhaag Milkha Bhaag (screenplay), Fanaa, Black, etc

Recognised by/Featured in: Cannes Lions jury member, Titanium jury, Cannes recognition; One Club, The One Show, Good Ads Matter 2025 & 2026 juries; named a Young Global Leader by the World Economic Forum; invited speaker and featured profile in major outlets.

Accolades: Padma Shri (Government of India- 2015), National Film Award for Best Lyrics (Taare Zameen Par 2007; Chittagong 2013), Multiple Filmfare / IIFA / Mirchi Music awards; Indian Film Personality of the Year (IFFI, 2021).

Additionally: CEO & CCO, McCann Worldgroup India; Chairman, McCann Asia Pacific / APAC, Appointed Chairperson of the Central Board of Film Certification (CBFC) in 2017 (has led initiatives to digitize CBFC processes and engage filmmakers), Trustee / member on cultural bodies (e.g., IGNCA, Nehru Memorial Museum & Library society panels) and involved in national cultural campaigns.

Social Media Handles:

• Website: theprasoonjoshi.com

• Instagram: @prasoonjoshi_