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Prakash Varma

  • himanshu105
  • Mar 11, 2024
  • 2 min read

Updated: Aug 8

Based in Bangalore


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Director and Co-founder of Nirvana Films, Prakash Varma is one of India’s most celebrated commercial directors, best known for creating the iconic Vodafone Zoozoo campaign, as well as memorable work for Incredible India, Cadbury, Indian Railways, Titan, Kerala Tourism, and Bengal Tourism.


A keen observer of people and their quirks, Prakash thrives on challenges and prefers hearing a script narrated rather than reading it himself. In the narration, he watches closely—tracking gestures, eye dilation, voice inflections—letting the story seep in before his mind begins spinning alternate scenarios. This deep engagement fuels his mastery of simple, resonant storytelling.


His directing style is actor-focused—he works closely with performers to bring out subtle nuances, capturing performances that feel lived-in and authentic. A man who believes in “talk less, do more”, Prakash speaks volumes through his films, where craft, emotion, and clarity of vision merge seamlessly.


At the Good Ads Matter Awards 2025, his British Airways film Your Family in the Skies won Silver in the Film Craft – Direction (Narrative, TV/Cinema) category. That same year, he also served as Jury for the Cinematography category.


Over his career, Prakash's body of work include notable campaigns like the Hutch Boy & Dog, Vodafone Stronger Together, Vodafone ZooZoos, Titan – The Joy of Giving, and Cadbury – Umbrella. His tourism films for Incredible India, Kerala Tourism, and Bengal Tourism, Other projects like Wreckshaw for Apple iPhone, Your Family in the Skies for British Airways, Dorset, Netflix x WWE, Shruthi – Springboard, and Vinsmêra Jewels ft. Mohanlal—where he also made a rare on-screen appearance.


Through all of it, Prakash Varma remains a filmmaker whose work combines precise craft, human warmth, and an instinctive understanding of how to connect with audiences.


Catch Prakash Varma in conversation with some of India’s top 1% ad-film directors at the Good Ads Matter Directors' Roundtable — on our YouTube channel.


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Here are Prakash Varma's Top Ad Picks that have inspired him through the years:

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