Monica G. Gambhir

Based in Mumbai

Monica G. Gambhir is an advertising filmmaker, director, and co-founder of CUTAWAYY FILMS, a production company founded in 2013, known for creating emotionally resonant narratives that combine cinematic craft with strategic clarity. With over sixteen years of experience across Mumbai, London, and Dubai, she has built a reputation for directing films that move audiences while delivering meaningful impact for brands, institutions, and social causes. Monica's professional journey began at the age of twenty-four, following the completion of dual Master's degrees in Commerce and Marketing Communications. Her understanding of both business strategy and consumer psychology has given her a unique perspective as a filmmaker, allowing her to create stories that are not only artistically compelling but also culturally relevant and commercially effective. Before establishing herself as a leading advertising director, Monica developed a strong foundation in long-format storytelling through television and feature films. She collaborated with renowned producers and filmmakers, including Boney Kapoor, Prabhu Deva, and Pankuj Parashar, gaining invaluable experience in large-scale production, performance direction, and cinematic storytelling. As Associate Director, she worked on several notable Hindi feature films, including Wanted, Rowdy Rathore, Ramaiya Vastavaiya, and Benaras.

Monica's filmmaking is defined by a meticulous attention to detail and a profound understanding of human emotion. She approaches every project with a distinct creative vision, working closely with actors from the earliest stages of casting and look tests to uncover authentic performances that resonate deeply on screen. Her ability to capture subtle human truths, combined with a refined visual sensibility, has enabled her to create compelling work across genres ranging from social-impact campaigns and branded content to sports films that celebrate resilience, ambition, and the emotional journey of athletes.

Her most acclaimed work, *Kaise Ka Cancer* for Tata Trusts, established her as one of India's most awarded directors in the social-impact and healthcare communication space. The campaign earned widespread recognition across both Indian and international creative platforms, including the Golden Award of Montreux, the Dadasaheb Phalke Award for Best Direction, and a shortlist at the New York Advertising Awards, among other accolades.

Beyond her work as a filmmaker, Monica is widely respected within the global creative community. She has been invited to serve as a juror at some of the industry's several award platforms. She has been a member of the Film Craft Jury at ADFEST 2025, Spikes Asia 2024, and Lisbon Advertising Awards 2024.

Today, Monica continues to lead CUTAWAYY FILMS with a singular belief: that the most powerful storytelling sits at the intersection of emotion, insight, and craft.

Social Media Handles:

• Instagram - Cutawayy Films

• LinkedIn - Monica G Gambhir