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Juan Cabral

Based in Argentina


Juan Cabral is a director known for his work in film, advertising, and music videos. He gained widespread acclaim for writing and directing the groundbreaking Cadbury advert, "Gorilla," which was voted the Favorite Ad of all Time in the UK. He is also renowned for creating the Sony Bravia Trilogy, consisting of the ads "Balls," "Paint," and "Playdoh."


One of his notable works includes the captivating Ikea advert, "Beds," which received accolades such as the Best Crafted Commercial of the Year by BTAA and the Best Campaign of the Year by Campaign Magazine.


Cabral's talent has been recognized by prestigious industry organizations, including a nomination for Outstanding Directorial Achievement in Commercials by the DGA in 2016. He recently directed the Rolex 2019 Oscars campaign featuring acclaimed directors Martin Scorsese, Alejandro Iñárritu, Kathryn Bigelow, and James Cameron.


Throughout his career, Cabral has amassed numerous awards, including over 25 Cannes Lions and two Cannes Grand Prix. In addition to his work in advertising, he ventured into the world of feature films with his debut movie "Two/One," which premiered at the 2019 Tribeca Film Festival. The film stars Boyd Holbrook, Song Yang, Zhu Zhu, and Beau Bridges.


Juan Cabral is represented by CAA as a director for feature films and by MJZ for commercials worldwide. He is currently involved in the development of other film projects, scripts, and TV shows, showcasing his diverse creative abilities.


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