Geet Rathi

Based in Mumbai & USA

Geet Rathi is a Creative & Design Director, formerly leading TBWA’s in-house studio Design by Disruption. In 2023, she transitioned to Vice President & Creative Director at Area 23, New York, bringing nearly two decades of design-driven storytelling to global brand experiences.

After a 14-year tenure at TBWA\India, Geet joined Area 23 (Publicis Group) in New York, where she now oversees graphic design, web design, art direction, and brand visual strategy.

Her notable campaign works include "Blink To Speak": Geet conceived and led the world’s first eye-language system to help patients with paralysis communicate through blink sequences. This project earned the Grand Prix for Good at Cannes Lions (2018), as well as a United Nations Grand Prix for Good in Healthcare. Another project was "One Mindful Mind": A child-centric toolkit promoting positive psychology for NeuroGen Brain and Spine Institute — this work went on to win a Grand Prix at Spikes Asia (2019).

Named among India’s 8th Most Awarded Creatives by Campaign Brief Asia in 2020 and honored as one of Campaign Asia Pacific’s Women to Watch in 2018. She served in jury roles at prestigious competitions, including Cannes Lions, Dubai Lynx, Adfest, Global Awards, ADstars, One Show (Design, 2021), Kyoorius Design Awards, and chaired juries at Loeries (Design) and Kancil Awards (Malaysia).

A design specialist with the heart of an ideas person, Geet creates work that’s meaningful, accessible, and emotionally compelling. She believes in finding the right solution before determining form — her campaign design always begins with purpose first.

Social Media Handle:

LinkedIn - www.linkedin.com/in/geet-rathi-b8320b25