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Effie APAC Awards

The Asia Pacific Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives.

APAC Effies aims to lead, inspire and champion practices of marketing effectiveness excellence in the Asia Pacific region, and provides the growing industry with a regional platform where the best campaigns are celebrated.

The Effie Awards are known by advertisers and agencies globally as the pre‐eminent award in the industry. Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the global gold standard of marketing effectiveness excellence.

The award now recognises and celebrates the most effective brands, marketers and agencies, globally, regionally and locally through its 50 plus award programmes across the world and through its coveted effectiveness rankings - the Effie Index.

General Eligibility/Rules:

  • Any and all marketing communications efforts, whether full campaigns or specific activities within a campaign are eligible to enter. You must detail the “why” behind the strategy and provide proof that your work achieved the results you were hired to produce.

  • Only campaigns that have run in one or more of the qualifying markets in Asia Pacific may enter in the competition: Afghanistan, Australia, Azerbaijan, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, China, Cook Islands, Fiji, French Polynesia, Hong Kong, India, Indonesia, Japan, Kiribati, Korea, Laos, Malaysia, Maldives, Marshall Islands, Micronesia, Mongolia, Myanmar, Nauru, Nepal, New Caledonia, New Zealand, Niue, Pakistan, Palau, Philippines, Samoa, Singapore, Solomon Islands, Sri Lanka, Taiwan, Thailand, Timor-Leste, Tonga, Tuvalu, Vanuatu and Vietnam.

  • Your case must have made an impact during the qualifying period and the results provided must be within this time frame.


Single Market Categories

> Industry Categories


Beauty & Wellness;



Beverages Non-Alcohol;

Consumer Electronics and Durables;

Delivery Services;





Household/Home Products & Services;




Entertainment & Leisure;



Travel & Tourism;

Other Products & Services;

New Product & Services - Introduction,

New Products & Services - Line Extension

> Special Categories:

Asia Pacific Brands;

Experiential Marketing - Products;

Experiential Marketing - Services;

Brand Revitalisation;

Branded Content;

Brand Utility;


Carpe Diem - Products;

Carpe Diem - Services;

Corporate Reputation;

Crisis Response / Critical Pivot - Products;

Critical Pivot - Services;


David Vs Goaliath;

Engaged Community;

Events, Influencer,

Marketing Disruptors, Media Innovation, Media Content Partnership, Seasonal Marketing; Shopper & e-Commerce Marketing;

Short Video Marketing;

Small Budget - Products;

Small Budget - Services;

Social Media Marketing;

Sustained Success;

Youth Marketing

> Positive Change

Positive Change: Environmental - Brands

Positive Change: Environmental - Non-Profit

Positive Change: Social Good - ​Brands - Products

Positive Change: Social Good - ​Brands - Services

Positive Change: Social Good - Non-Profit

Multi-market Categories

Multi-Market Products

Multi-Market Services

Tentative schedule: January - March

Fee(s): $990 - $2,590 (SGD)


Ifektiv Pte Ltd

160 Robinson Road

#25-12, SBF Center


068914 +65 6245 0049

For enquiries on:

Entry Submission, contact us at

Payment, contact us at

Sponsorship, contact s​

For Jury Nominations, please fill in the Jury Nomination Form or contact

*Please note that the list provided is not comprehensive and may not include all relevant details about the event. For complete and up-to-date information, we encourage you to visit the official website*


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