Campaign India was launched by Haymarket Media India Ltd, a leading media company, in September 2007. The aim was to focus on the rapidly growing advertising, media, and marketing sectors in India. The website, Campaignindia.in, offers readers timely news, analysis, and debates on industry-related issues.
The website is a popular source of information for key decision-makers in media planning and buying agencies, creative agencies, PR agencies, as well as senior management, marketing directors, and brand managers in companies. Campaign India has established itself as the go-to voice of the media, marketing, and advertising community in India since its launch.
Campaign India leverages its association with Campaign in the UK, US, and Campaign Asia-Pacific in Hong Kong to provide readers with the finest articles and features from across the world.
They provide up-to-date news and features, with specific content unique to the website. Readers can contribute to and engage in debates through interactive and user-generated content such as videos, blogs, podcasts, polls, and galleries. Apart from covering the latest industry developments, Campaign India also organizes conferences and hosts major industry awards events that recognize best practices.