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Brand Equity serves as the premier source of information, news, and opinion on marketing and advertising for the Indian audience. It was originally a weekly print feature section in The Economic Times for over three decades and later transformed into a TV show on ET Now for over a decade.

Brand Equity has been a leading force in the Indian marketing and marketing communications industry, documenting the latest trends and celebrating the people and processes in the rapidly evolving landscape. As marketing rapidly transforms, has positioned itself to cover the world of technology-led marketing and advertising comprehensively. brings to the forefront the most significant questions, challenges, and developments that elevate marketing as a driving force for individuals, businesses, and the community. The platform offers a rich portfolio of content as well as in-house events, conclaves, and more to help marketers build influence, enhance their effectiveness and become the best in their field.


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