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Beto Rogoski

Based in Brazil


Beto Rogoski, a distinguished Latam Executive Creative Director and Copywriter, currently lends his talents to VMLY&R São Paulo. Prior to his current role, Beto held esteemed positions at top-tier Brazilian agencies, including Africa DDB, Talent Marcel, and JWT.


Beto's body of work reflects the collaborative efforts of the generous and talented individuals he has had the privilege of working with over the years. His portfolio boasts notable brands such as Honda, Greenpeace, Santander, HSBC, Samsung, Vivo Telefonica, and Santander Bank, among others. The impactful campaigns he has developed have earned recognition and accolades at prestigious award shows and publications worldwide. Notably, Beto served on the Cannes Lion Jury in 2022, and in 2023, he was featured as one of the 100 most-awarded Executive Creative Directors by The Drum Magazine. His contributions have garnered numerous awards, including 39 Cannes Lions, D&AD, One Show, and Clios, cementing his position as a creative force in the industry.


Beto's exceptional work has played a pivotal role in the success of VMLY&R São Paulo. The agency was honored as the "For Good" Agency of the Year at Cannes 2021 and the "Entertainment" Agency of the Year at Cannes 2022, with Beto's contributions serving as a significant driving force behind these accomplishments.


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