Anugrah Gopinath
- himanshu105
- Mar 15, 2023
- 1 min read
Updated: Oct 29
Based in New Delhi
Anugrah Gopinath, popularly known as Gopi, is the current Creative Director at Blinkit, a role he assumed in September 2023.
Prior to this, he served as Senior Creative Director at Dentsu Creative, where he led creative efforts on notable film campaigns such as Dhara’s “Privacy” and Spotify’s “Life Kate Maze Se, Jab Music Chale Spotify Pe”, both of which received widespread recognition.
Before stepping into senior leadership, Anugrah honed his craft at reputable agencies—holding the position of Associate Creative Director at Leo Burnett, and earlier working as Creative Supervisor at L&K Saatchi & Saatchi and as Group Creative Partner at DDB Mudra Group.Notably, he began his advertising journey as a copywriter with Leo Burnett and later contributed as a Senior Copywriter at WYP Worldwide.
In his current role at Blinkit, Anugrah is instrumental in shaping the brand’s creative footprint. He contributes to curating campaigns that weave humor, urgency, and cultural relevance—emblematic of Blinkit’s rapid delivery narrative and playful tone in content. From memorable OOH activations to quirky regional content, his leadership helps Blinkit stand out as both instantly recognizable and emotionally resonant.
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