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Anna Joseph

  • Purpose Studios
  • Apr 27, 2023
  • 1 min read

Updated: Oct 4

Based in Mumbai


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Based in Mumbai, Anna is a freelance ad film and music video director whose work blends striking visuals with bold storytelling.


She began her career as a copywriting intern at Origami Creative Concepts before moving into television production with stints at BBC, Miditech, and UTV. Her transition into ad filmmaking began by assisting at several production houses such as Early Man Film, Storytellers, and Coconut Films. Later, she joined Babblefish—a music-centric production house—as a director, before embarking on her journey as an independent filmmaker.


At the Good Ads Matter Awards 2025, Anna’s Durex campaign “Explorers Wanted” won Silver for Cinematography (Montage, Online). Known for her keen eye for everyday details, Anna draws inspiration from the mundane, transforming subtle observations into compelling cinematic narratives.


Some of her notable works include Durex – Explorers Wanted, Google Voice – Nikhat Zareen, Levi’s x Deepika Padukone, 82°E – Feels Like Home, campaigns for Tira, Fastrack Bags, and more.


Over the years, she has collaborated with brands such as Tinder, Levi’s, Google, Apple, Facebook, Uber, Honda, Clinique, and Fossil.


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