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Amit Sharma

Based in India

When a precocious young man became a co-founder and director at Chrome Pictures at the age of 24, little did he know the ad-world was soon to become his playground, where he began to weave his own world of characters and bring them to life and hold the masses inhis narrative grip.

Amit's style of filmmaking has always revolved around topics that question thesociety at large and challenge its norms. For instance, his national award-winning feature film, Badhaai Ho (directed and produced under his banner Chrome Pictures), addresses the issues that a middle-aged couple, with two grown sons, face when they get pregnant at the age of 51.

Some of his ground breaking TVCs are Pooja Didi - Facebook, Dove #StopTheBeautyTest,Lifebuoy - Help A Child Reach Five, Silent National Anthem, Google Reunion and many more. The very prestigious Cannes Lions, D&AD, Spikes Asia, Adfest, London International Awards, Spikes Asia, Abbys amongst others have recognised and rewarded his work over the years. He is currently working on a biopic with Ajay Devgn on the Indianfootball coach, Syed Abdul Rahim.

With a focus on choosing subjects which are path breaking and unconventional, Amitbelieves in telling stories which are relatable, relevant and thought provoking.

Amit's top ad picks are -

  1. Happydent - City Light

  2. IKEA - Lamp (2002 & 2018)

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