Amit Sharma

Based in Mumbai

Amit Sharma is the Co-founder and Director at Chrome Pictures, a Mumbai-based production company.

At just 24, Amit stepped into the advertising world, not knowing it would soon become his playground. Here, he began crafting his own universe of characters—bringing them to life with stories that gripped the masses.

His journey started under the mentorship of the late Pradeep Sarkar before he established himself as a director with a voice and style of his own.

Amit’s filmmaking is deeply rooted in narratives that challenge societal norms and spark dialogue. His work is known for choosing path-breaking, unconventional subjects that are relatable, relevant, and thought-provoking. This ethos was powerfully reflected in his National Award-winning feature film, Badhaai Ho, directed and produced under the Chrome Pictures banner.

At the Good Ads Matter Awards 2025, Chrome Pictures tool home 17 metals across multiple categories: Adani Green Energy – “Pehle Pankha Aayega, Phir Bijlee Aayegi”: Multiple wins including Golds for Best Ad (TV/Cinema), Direction – Narrative (TV/Cinema), Writing for Advertising (Hindi), and Casting – Best Performance (Male), plus Silvers in B2B Film and Direction – Humour (TV/Cinema).

Cadbury – “New Neighbour”: Golds for Best Use of Humour in Writing and Casting – Best Performance (Female).

Clinic Plus – “Aana Toh Beti Ban Ke Aana”: Silver in Writing for Advertising – Long Form (180 seconds and above).

Colgate – “Strong Teeth”: Silver for Music & Sound Design – Original Music Composition. Vi – “Be Someone’s We”: Silver for Direction under Best Campaign of the Year.

Amit also served as a Jury member for the Music & Sound Design category at the Good Ads Matter Awards 2025.

Beyond advertising, Amit’s work in long-format storytelling is equally compelling. After Badhaai Ho, he went on to direct Maidaan. His advertising portfolio is vast and varied, including, Pooja Didi – Facebook, Dove – #StopTheBeautyTest, Lifebuoy – Help A Child Reach Five, Silent National Anthem,, Google Reunion, Mother Dairy – Maa Jaisi Mamta, Astral Pipes – Access To Clean Water, Truecaller – Buri Niyat Wale Tera Call Laal, Reliance Digital – Technology Se Rishta Jodo, Novartis – Let’s Beat Heart Failure, and Saregama Carvaan – Thank You, to name a few.

Over the years, Amit’s work has been recognised and awarded at the Cannes Lions, D&AD, Spikes Asia, Adfest, London International Awards, and the Abbys, among others.

Catch Amit Sharma moderating some of India’s top 1% ad-film Music Composers' at the Good Ads Matter Music Composers' Roundtable — on our YouTube channel.

Social Media Handle:

• Instagram - @iamitrsharma

• Website - Amit Sharma

Amit's top ad picks are -

1. Happydent - City Light

2. IKEA - Lamp (2002 & 2018)