Amit Sharma
Updated: Aug 5
Based in Mumbai
Amit Sharma is the Co-founder and Director at Chrome Pictures, a Mumbai-based production company.
At just 24, Amit stepped into the advertising world, not knowing it would soon become his playground. Here, he began crafting his own universe of characters—bringing them to life with stories that gripped the masses.
His journey started under the mentorship of the late Pradeep Sarkar before he established himself as a director with a voice and style of his own.
Amit’s filmmaking is deeply rooted in narratives that challenge societal norms and spark dialogue. His work is known for choosing path-breaking, unconventional subjects that are relatable, relevant, and thought-provoking. This ethos was powerfully reflected in his National Award-winning feature film, Badhaai Ho, directed and produced under the Chrome Pictures banner.
At the Good Ads Matter Awards 2025, Chrome Pictures took home 17 metals across the Creative and Film Craft categories. Adani Green Energy – Pehle Pankha Aayega, Phir Bijlee Aayegi won multiple Gold awards, including Best Ad (TV/Cinema), Direction (Narrative), Writing for Advertising (Hindi), and Best Performance – Male, along with Silver for B2B Film and Direction (Humour). Cadbury – New Neighbour received Gold for Best Use of Humour in Writing and Best Performance – Female, while Clinic Plus – Aana Toh Beti Ban Ke Aana, Colgate – Strong Teeth, and Vi – Be Someone's We were also recognised across Writing, Music & Sound Design, and Direction categories.
At the Good Ads Matter Awards 2026, Chrome Pictures was named Production House of the Year (Grand Prix). Its productions received multiple honours across the Creative and Film Craft categories, while the agencies behind these campaigns went on to win several additional metals. WhatsApp – Baatan Hi Baatan Mein won Gold for Best Casting, Silver for Cinematography (Narrative) and Best Lyrics, and Bronze for Direction (Narrative), Original Music Composition, and Best Performance – Male. Reckitt – Dettol Presents Shadi Ka Ghar received Gold for Best Lyrics and Silver for Best Performance – Male, while Lay's – Great Chips Begin With Great Soil earned Silver for Best Voice-Over. Chrome Pictures also received Gold jury honours for Cinematography (Narrative) and Best Performance – Female.
Amit also served as a jury member at the Good Ads Matter Awards 2025 for the Film Craft – Music & Sound Design category, and returned in 2026 as a jury member for Film Craft – Cinematography.
Beyond advertising, Amit’s work in long-format storytelling is equally compelling. After Badhaai Ho, he went on to direct Maidaan. His advertising portfolio is vast and varied, including, Pooja Didi – Facebook, Dove – #StopTheBeautyTest, Lifebuoy – Help A Child Reach Five, Silent National Anthem,, Google Reunion, Mother Dairy – Maa Jaisi Mamta, Astral Pipes – Access To Clean Water, Truecaller – Buri Niyat Wale Tera Call Laal, Reliance Digital – Technology Se Rishta Jodo, Novartis – Let’s Beat Heart Failure, and Saregama Carvaan – Thank You, to name a few.
Over the years, Amit’s work has been recognised and awarded at the Cannes Lions, D&AD, Spikes Asia, Adfest, London International Awards, and the Abbys, among others.
Catch Amit Sharma moderating some of India’s top 1% ad-film Music Composers' at the Good Ads Matter Music Composers' Roundtable — on our YouTube channel.
Catch Amit Sharma in conversation with some of the advertising industry's Top 1% directors at the Good Ads Matter Directors Roundtable 2026.
Social Media Handle:
Instagram - @iamitrsharma
Website - Amit Sharma
Amit's top ad picks are -