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Abhijit Avasthi


Abhijit Avasthi is a well-known Indian advertising professional and the Co-founder and CEO of Sideways Consulting, a creative and innovation consulting firm. He is widely regarded as one of the most creative and influential figures in the Indian advertising industry.


Avasthi began his advertising career with Ogilvy & Mather in 1995 and has worked with several leading advertising agencies in India, including Trikaya Grey (now Grey India) and JWT (now Wunderman Thompson). He has created several award-winning campaigns for brands such as Cadbury, Vodafone, and Tata Sky, among others. His work has won numerous awards, including several Cannes Lions, D&AD, and One Show awards.


In 2010, Avasthi co-founded Sideways Consulting, which offers a range of services, including brand strategy, innovation consulting, and design thinking. The firm has worked with several leading brands in India and has won several awards for its innovative and creative solutions.


Apart from his work in advertising and innovation, Avasthi is also an author and has written several books, including "The Stranger in the Mirror" and "A Street Smart Song: Tales of a Wall Street Maverick". He is known for his creative leadership and his ability to inspire and mentor young talent in the industry.


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