IGNITED BY
MICA, since 1991, has been recognised for its expertise in Strategic Marketing and Communication and has led industry trends with the core vision of nurturing creative thinkers in the age of imagination. The institute offers ground-breaking academic programs in management, creative communication, and the emerging content and creator economy.
The emphasis on creative, analytical, and entrepreneurial skills has ensured that MICAns across domains occupy leadership roles and remain lifelong learners. The institute’s commitment to innovation ensures that its academic offerings align with global trends while staying steadfast in its mission to develop change agents who make a purposeful impact.
MICA stands for its core values:
・Dialogic
・Curious
・Having Fortitude
・Empathy
・Inclusive
These values come to life when you meet any MICAn.
This collaboration with MICA sits at the intersection of a shared vision: to build something meaningful, serve as a stepping stone in the evolution of the creative ecosystem, and provide a platform that shapes its future.
The Good Ads Matter FutureSpark Under 30 Award, ignited by MICA – The School of Ideas, celebrates India’s young creative trailblazers; those shaping the future of creativity with bold ideas, contagious passion, and boundary-breaking work.
Categories include:
・Young Director of the Year
・Young Cinematographer of the Year
・Young Writer of the Year
・Young Music Composer of the Year
・Young Editor of the Year
Winners receive an exclusive 2-day residency at MICA, where they learn, collaborate, and unlock pathways to mentorship and future leadership opportunities in advertising and storytelling through any work judged by the MICA Board.
More than an award, this collaboration between MICA and Good Ads Matter is a movement to shape the future of India’s creative industry.
Find MICA below:
YOUNG DIRECTOR
OF THE YEAR
Celebrates the best breakthrough Director, of either a commercial or a music video. The entrant's date of birth must be on or after January 01, 1995.
YOUNG CINEMATOGRAPHER
OF THE YEAR
Celebrates the best breakthrough Cinematographer, of either a commercial or a music video. The entrant's date of birth must be on or after January 01, 1995.
YOUNG WRITER
OF THE YEAR
Celebrates the best breakthrough Writer, of either a commercial or a music video. The entrant's date of birth must be on or after January 01, 1995.
YOUNG MUSIC COMPOSER
OF THE YEAR
Celebrates the best breakthrough Music Composer, of either a commercial or a music video. The entrant's date of birth must be on or after January 01, 1995.
