


IGNITED BY

Since 1991, MICA has been committed to creativity that goes beyond imagination, and to nurturing good leaders into good citizens. Through the decades, they have prided themselves in being a school of different thought, shaping the world of marketing and communication in ways that are revolutionary and dynamic.
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This collaboration with the esteemed institution of MICA sits at the intersection of a shared vision: to build something meaningful, to be a stepping stone in the evolution of the creative ecosystem, to be a platform that shapes its future.
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The Good Ads Matter FutureSpark Under 30 Award celebrates the creative vision of the youth of Indian advertising, who are helping shape the industry's benchmark of excellence: with passion, grit, and an unstoppable drive to be their best.
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Categories include:
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・Young Director of the Year
・Young Cinematographer of the Year
・Young Writer of the Year
・Young Music Composer of the Year
・Young Editor of the Year​​​
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Winners get an exclusive 2-day residency at MICA, where they learn, collaborate, and unlock pathways to mentorship, and future leadership opportunities in advertising and storytelling through any piece of work judged by the MICA Board.
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MICA and Good Ads Matter believe that the time to redefine the legacy of Indian advertising is now, and this collaboration allows just that.

YOUNG DIRECTOR
OF THE YEAR
Celebrates the best breakthrough Director, of either a commercial or a music video. The entrant's date of birth must be on or after January 01, 1995.

YOUNG CINEMATOGRAPHER
OF THE YEAR
Celebrates the best breakthrough Cinematographer, of either a commercial or a music video. The entrant's date of birth must be on or after January 01, 1995.

YOUNG WRITER
OF THE YEAR
Celebrates the best breakthrough Writer, of either a commercial or a music video. The entrant's date of birth must be on or after January 01, 1995.

YOUNG MUSIC COMPOSER
OF THE YEAR
Celebrates the best breakthrough Music Composer, of either a commercial or a music video. The entrant's date of birth must be on or after January 01, 1995.

YOUNG EDITOR
OF THE YEAR
Celebrates the best breakthrough Editor, of either a commercial or a music video. The entrant's date of birth must be on or after January 01, 1995.
