Based in Mumbai Aarti Samant, is a digital marketing consultant and founder of MicDrop Digital, a brand and marketing consultancy that works closely with businesses to build distinctive, purpose-led brand narratives and strategies. She is also the co-founder of Sorted, a digital-first platform focused on making marketing education accessible and actionable. Known online as “The Sorted Girl,” her social media presence is centred on simplifying marketing, content strategy, and