Based in Bangalore Umma Saini is a Global Brand & Creative Leader. Currently she is  the Director of Creative & Content at PhonePe, where she leads brand storytelling and content strategy for one of India’s largest fintech platforms. Previously, she served as Chief Creative Officer at Schbang, shaping integrated, digital-first campaigns at scale. A graduate in Mass Media from University of Mumbai, Umma began her journey in advertising soon after college and has since built a