Based in Delhi Sunil is a pioneering force in Indian advertising and brand-building, currently serving as Creative Director at Potntial and Co-Founder & Director at Motherland Joint Ventures. With a career spanning Contract, McCann Erickson, and Ogilvy & Mather Delhi, where he played a pivotal role in shaping major campaigns—including the iconic Incredible India initiative. In 2004, he founded ‘A’, India’s most successful independent agency, which later merged with Wieden+Ken