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An Initiative By Purpose Studios



Bianca Guimaraes
Based in USA Bianca Guimaraes is a Founding Partner and Executive Creative Director at Mischief USA, known for creating culturally impactful work that pushes both brands and conversations forward. Her portfolio spans campaigns that have reshaped how global brands engage with audiences and address complex social issues. Her work has earned over 100 international awards, establishing her as a distinctive creative voice in the global advertising landscape. She began her career i
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