Based in Canada Max Geraldo is the Chief Creative Officer at GUT Toronto. With over 20 years of experience, he is one of the most awarded Brazilian creatives of his generation, having worked across leading agencies in Brazil, the United States, and Canada. He began his career in Brazil, working at agencies including JWT, AlmapBBDO, DM9DDB, Lew’Lara\TBWA, and FCB. While leading the creative team at FCB Brazil, the agency became one of the three most awarded in the country in 2