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An Initiative By Purpose Studios



Sooni Taraporevala
Based in Mumbai Sooni Taraporevala is an Indian screenwriter, filmmaker, and photographer best known for writing the screenplays for internationally acclaimed films such as Salaam Bombay!, Mississippi Masala, and The Namesake, directed by her long-time collaborator Mira Nair. Taraporevala attended Harvard University, where she studied English and American literature while also taking courses in film and photography. She later joined the Cinema Studies Department at New York U


Natasha Duursma
Based in the UK Natasha Duursma is a London-based cinematographer working across commercials, music videos, and narrative projects. She initially began her career in lighting before transitioning into cinematography, developing her work through the lighting route in the film industry. Her commercial work spans fashion, beauty, and brand campaigns, with projects for clients including Adidas, Mango, Zalando, Vogue, Audemars Piguet, Taylor & Hart, and McLaren x Google Pixel. Alo


Kasper Tuxen
Based in Denmark Kasper Tuxen is a Danish cinematographer working across feature films, commercials, and music videos. Born in Copenhagen, he has built a career in both cinema and global advertising. Tuxen is best known for his cinematography on films such as The Worst Person in the World (2021), directed by Joachim Trier, The Apprentice (2024), and Sentimental Value (2025). His work on The Worst Person in the World contributed to the film’s strong international reception fol


Good Ads Matter Cinematographers' Roundtable Trailer Out Now!
India’s finest Ad Cinematographers show us the world through their eyes... From times when K U Mohanan never went on a set without his...


Good Ads Matter Directors' Roundtable Trailer Out Now!
The wait is over... Here’s the show trailer of Good Ads Matter Roundtable Season 1, consisting of all four panels (Agencies/CCOs,...
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