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GOOD ADS MATTER
Honours the Best of the Year
The GAM Awards 2025 celebrates the best of the year through a special list of winners who ace it across genres, over and over again.
Read more about these categories below.
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Brand of the Year
The most awarded Brand wins this title.
This includes both the Film Craft and Creative category.
Each Gold win will be awarded 15 points. Each Silver will be awarded 10 points, while Bronze wins will be awarded 5 points. Grand Prix winners will be awarded 30 points.
Note:
1. This Category cannot be entered.
2. Any wins in the Creative + Film Craft category will be added to the total wins of the company.
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Advertising Agency of the Year
The most awarded Agency/Creative Company wins this title.
Note that if the most-awarded agency on the awards evening is an independent agency, this accolade will also be won by the same.
Each Gold win will be awarded 15 points. Each Silver will be awarded 10 points, while Bronze wins will be awarded 5 points. Grand Prix winners will be awarded 30 points.
Note:
1. This Category cannot be entered.
2. Any wins in the Creative category + Writing for Advertising Category under Film Craft will be added to the total wins of the company.
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Independent Agency of the Year
The most awarded Independent Agency wins this title.
Each Gold win will be awarded 15 points. Each Silver will be awarded 10 points, while Bronze wins will be awarded 5 points. Grand Prix winners will be awarded 30 points.
Note:
1. This Category cannot be entered.
2. Any wins in the Creative category + Writing for Advertising Category under Film Craft will be added to the total wins of the company.
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Production Company of the Year
The most awarded Production Company wins this title.
This cannot be entered; it is the sum of the total number of wins a production company receives across the film craft categories.
Each Gold win is awarded 15 points, while a Silver is awarded 10 points.
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Director of the Year
The most awarded Director wins this title.
This cannot be entered; it is the sum of the total number of wins a Director receives across the category of Direction: Each Gold win is awarded 15 points, while a Silver is awarded 10 points.
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Post-production Company of the Year
The most awarded Post-Production Company wins this title.
This cannot be entered; it is the sum of the total number of wins a company receives across post-production categories, which are:
1: Editing
2: Colour Grading
3: Animation & VFX
Each Gold win is awarded 15 points, while a Silver is awarded 10 points.
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