White Ribbon - Short Life Stories | Hand-picked by Good Ads Matter
đđźđśđť đźđđż đ°đźđşđşđđťđśđđ đźđł đ°đŹđŹđ¸+ đşđŽđżđ¸đ˛đđśđťđ´/đŽđąđđ˛đżđđśđđśđťđ´ đ˛đťđđľđđđśđŽđđđ đŽđťđą đšđ˛đŽđżđť đľđźđ đđđ°đ°đ˛đđđłđđš đŽđą đ°đŽđşđ˝đŽđśđ´đťđ đŽđżđ˛ đ°đżđŽđłđđ˛đą! đŚđśđ´đť đđ˝ đđź đźđđż đđŹđŹ% đłđżđ˛đ˛, đľđŽđťđąđ°đżđŽđłđđ˛đą đşđźđťđđľđšđ đťđ˛đđđšđ˛đđđ˛đż đľđ˛đżđ˛ -
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It can take years for a transgender person to begin their true life. It deserves to be a full one.
At first, you might think that this spot, titled âShort Life Storiesâ, is an inspiring tale of a trans woman navigating her new identity⌠But hold onâthe narrative takes a shocking twist that makes it all the more crucial and impactful, sparking conversations about the increasing discrimination and violence against transgender communities.
âShort Life Storiesâ lives up to its deceptively innocent name, delivering a gut-wrenching yet sadly predictable story of prevalent injustice.
Through this film, White Ribbon captures the joy within the transgender communityâthe joy that comes from acceptance. However, this joy is often snatched away as soon as it is discovered, and their basic human rights are denied. The trans community needs empathy and support now more than ever, and thatâs the mission of this film.
âPart of what drew me to this PSA is that, although we often hear narratives of violence against trans individuals, White Ribbon works directly with men to promote healthy behaviours and allyship, leading to real change,â says Kiara-Kumail, the PSAâs protagonist.
With its warm hues, engaging story and powerful performance, this spot encourages us all to envision a world where trans lives are celebrated, dancing through life with unapologetic joy.
This pride month and each that follows, let us learn to love ourselves and the people around us a little moreâ for who they choose to be.
Country: Canada
Year: 2024
Brand: @whiteribboncanada
Executive Director: Humberto Carolo
Agency: Bensimon Byrne (@bensimonbyrne)
Public Relations Agency: Narrative, Toronto (@narrativepr)
Chief Creative Officer :Joseph Bonnici
Executive Creative Director: Debbie Chan
Creative Director: David Mueller
Associate Creative Director: Ana Segurajauregui Sanchez
Art Director: Nina Hang (@ninanavigates)
Writer: David Mueller, Ana Segurajauregui Sanchez & Nina Hang
Producer: Katie Link & Business Lead: Pat Martini
Program Director: Oliver Glover
Account Director: Cole Douglas
Senior Account Manager: Olutunu Oyelola
Account Manager: Kayla Metcalfe, Rachel Romu, Samantha Sartor & Sreeja SasidharanMedia Planner: Karin Julman
Digital Media Planner: Athena Bantis
Associate Director of Social Content: Rebecca Milner
Production Company: Westside Studio (@westside_studio)
Executive Producer: Amanda Morrison (@amandamorrison__)
Producer: Michelle Woodward
Director: Angie Bird (@angievbird)
Director of Photography: Daniel Grant (@danielgrant_dp)
1st AD: Chris Ross
1st AC: Carine Zahner
Editor: Izzy Ehrlich
2nd AC: Ashley Mach
Wardrobe Designer: Richard Autio
Hair & Make Up Artist: Alanna Fennell
Location Manager: Alex Panavas
Editorial: School Editing, Toronto
Assistant: Zhenya Dolzikov
Post Production Producer: Yumi Suyama
Post-Production: FortYork VFX, Toronto
Online Artist: Melissa Vasiliev
Online Producer: Valerie Moss
Post-Production: AlterEgo, Toronto
Colourist: Eric Whipp
Producer: Spencer Butt
Casting Agency: Jigsaw Casting, Toronto
Music & Sound: Oso Audio, Toronto
Creative Director: Daenen Bramberger & Harry Knazan
Producer: Lauren Dobbie
Producer: Jane Heath
Musician: ("Praise You" Cover) Hannah Grace
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đđźđźđą đđąđ đ đŽđđđ˛đż đśđ đŽđť đ˛đ
đ°đšđđđśđđ˛ đ% đ°đšđđŻ đźđł đŽđšđš đđľđśđťđ´đ đşđŽđżđ¸đ˛đđśđťđ´ đŽđťđą đŽđąđđ˛đżđđśđđśđťđ´ đŽđ°đżđźđđ đđľđ˛ đ´đšđźđŻđ˛ đđľđ˛đżđ˛ đđ˛ đ°đ˛đšđ˛đŻđżđŽđđ˛ đđźđźđą đđąđ đŽđťđą đđą đ đŽđ¸đ˛đżđ đŽđšđśđ¸đ˛! đŠđśđđśđ đźđđż đđ˛đŻđđśđđ˛ đľđ˛đżđ˛ - https://www.goodadsmatter.com/
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