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ZigZag Films

  • Purpose Studios
  • Jan 2, 2024
  • 1 min read

Updated: Aug 6

Based in Mumbai


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ZigZag Films, a Mumbai-based ad film production company, was co-founded in 2018 by Abhijit Sudhakar and Anupama Ahluwalia.


Known for their distinct and quirky approach to advertising, ZigZag Films has quickly carved a niche in the humour and lifestyle space, backed by a strong visual aesthetic brought to life by their roster of ad film directors—each bringing a unique style to their commercials.


Some of their notable work includes PhonePe's long-running campaign featuring Aamir Khan and Alia Bhatt, Swiggy’s “Gulab Jamun Uncle,” MakeMyTrip’s “Skydiving” with Ranveer Singh and Alia Bhatt, Meesho’s “Supermarket,” McDonald's “Colourblind Photographer,” and PharmEasy’s “Food Uncle” & “Time Uncle.” They’ve also helmed campaigns for Myntra's Big Fashion Festival and more.


Their brand portfolio includes Samsung, PhonePe, Myntra, Facebook, Hershey’s, MakeMyTrip, Swiggy, and mCaffeine, among others.


Co-founder/Executive Producer: Anupama Ahluwalia

Co-founder/Director: Abhijit Sudhakar

Producer: Shina Gupta

Directors: Shreya Shroff & Jamie Lane


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