ZigZag Films
- Purpose Studios
- Jan 2, 2024
- 1 min read
Updated: Aug 6
Based in Mumbai

ZigZag Films, a Mumbai-based ad film production company, was co-founded in 2018 by Abhijit Sudhakar and Anupama Ahluwalia.
Known for their distinct and quirky approach to advertising, ZigZag Films has quickly carved a niche in the humour and lifestyle space, backed by a strong visual aesthetic brought to life by their roster of ad film directors—each bringing a unique style to their commercials.
Some of their notable work includes PhonePe's long-running campaign featuring Aamir Khan and Alia Bhatt, Swiggy’s “Gulab Jamun Uncle,” MakeMyTrip’s “Skydiving” with Ranveer Singh and Alia Bhatt, Meesho’s “Supermarket,” McDonald's “Colourblind Photographer,” and PharmEasy’s “Food Uncle” & “Time Uncle.” They’ve also helmed campaigns for Myntra's Big Fashion Festival and more.
Their brand portfolio includes Samsung, PhonePe, Myntra, Facebook, Hershey’s, MakeMyTrip, Swiggy, and mCaffeine, among others.
Co-founder/Executive Producer: Anupama Ahluwalia
Co-founder/Director: Abhijit Sudhakar
Producer: Shina Gupta
Directors: Shreya Shroff & Jamie Lane
Social Media Handles:
Instagram - @zigzag_films
Vimeo - ZigZag Films
Website - zigzag-films.com