Vishal Dayama

Based in Mumbai

Vishal Dayama is a writer, director, and brand consultant at Braindad, an independent creative agency he founded in 2024.

He first started his career in 2015, as a social media manager and creative advisor at GoZoomo, from which he promptly moved to News That Matters Not—a satirical and comical social commentary website—where he served as the editorial edvisor and content creator. He then served as a freelance columnist at HuffPost while also working as the Senior Writer at All India Bakch*d. Before going his own way as a full-time freelancing creative, Vishal was the Creative Lead of Marketing at Insider for a brief period.

Over the years, he has written comedy sketches, branded films, and television commercials for some of the country’s biggest names, including Lenskart, Rigi, OnePlus, Swiggy, and Netflix. He also partners with brands—especially startups—to shape marketing strategies that blend sharp storytelling with business goals. Among his most notable work are CRED 'Great for the Good' ft. Rahul Dravid, Myntra FWD 'Gukesh Vs. Vishy', and Disney+ Hotstar 'Siway SRK 2.0'.

His work for Bold Care, 'Teleshopping', won a gold, while both the commercials from the campaign, including 'Serial', together won a silver at the Good Ads Matter Awards, India '25—while Vishal himself was on the jury of the Awards (not judging his own piece of work, neither engaging in any influence as strict guideline).

Vishal's niche in weaving narratives that apply both humour and persuasive dialogue has time and again led to recent campaigns that have struck a chord with the audiences while driving positive, tangible effect to brands.

Vishal's top ad picks are:

1. Carlton Draught 'Big Ad'

2. Ambuja Cement 'Khali'

3. Ambuja Cement 'Bhai Bhai'

4. Amazon 'Alexa Loses Her Voice'

5. Fevicol 'Sofa'

6. Fevicol 'Cyclist'

7. Thai Life Insurance 'Unsung Hero'

Social Media Handles:

- LinkedIn - Vishal Dayama

- Instagram - @dayamaged

Website: vishaldayama.com