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Vineet Panchhi

Vineet Panchhi is a storyteller and poet, who also founded Word of Mouth Media. He has experience in writing for commercial advertisements and has also given speeches as a TEDx. On its 25th anniversary, PVR launched a multi-media campaign that included a film entitled "Iss Andhere Main Bahut Roshni Hai (There is Light in this Darkness)" starring Aamir Khan. The concept for the film came from consumer research and the poem was written by Vineet KKN Panchhi, which was later adapted for the film.

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